Xeo Marketing & Strategic Consultancy Inc.

Employment type: Part-time, with the opportunity to grow into a full time role

Role type: Hands-on individual contributor (not a people-management role)

Compensation: CAD $50,000–$70,000 annually on a full-time-equivalent basis, depending on experience, prorated for hours worked

About XeoXeo Marketing helps B2B technology and AI businesses strengthen their positioning, visibility and growth. Our initiatives also include the Visible to AI Summit and AIECT — AI & Emerging Communications Tech.

About the RoleWe're looking for a hands-on Digital Marketing Manager to join our existing digital marketing team and drive growth across Xeo's services, the Visible to AI Summit and AIECT. "Manager" here means you own the marketing function. You won't be managing people.

You'll find opportunities, build integrated plans and do much of the execution yourself. The goals are qualified inquiries for Xeo's services (including AEO), sponsorships and ticket sales for the Summit, and audience growth for AIECT. You'll work with our writers, designers, web developers and social media team/amplifiers. For the campaigns you own, you'll coordinate their briefs and timelines, review what they deliver, and keep the work moving.

We want someone who brings ideas, sees what needs attention, and follows through without a task-by-task list.

What You'll Own

- Strategy and demand generation: Turn business priorities into quarterly plans that connect website, content, social, paid and email. Test new approaches within budget and adjust based on results.
- Website, SEO and AEO: Improve messaging, discoverability, calls to action and lead capture across all three websites. Plan SEO and AEO work (buyer-prompt alignment, metadata, FAQs, schema, internal links) with our web developers, and confirm that forms, links and tracking work.
- Content planning: Build quarterly calendars around connected campaigns. Each campaign has a downloadable asset,



supporting articles that expand on it, and social content that drives traffic to both. Refresh existing content, not just new production.

- Social and community amplification: Create and publish social content and optimize profiles. Work with our amplifiers to reach relevant groups and conversations, and contribute directly without spamming. Track what drives engagement and inquiries.

- Paid campaigns: Plan, launch and optimize campaigns for service inquiries, sponsorships and ticket sales. Judge them by lead quality and conversion, not clicks.
- Email and lead reactivation: Build segmented nurture sequences for past leads, inquiries and event contacts. Manage segments, respect contact preferences and track reactivated opportunities.
- Directories and review platforms: Build and maintain profiles on the platforms that fit each offering, such as Clutch, Alignable, Capterra, Product Hunt and Reddit.

Measure them by the quality of inquiries they bring in.

- Sales enablement: Create and update decks, brochures, one-pagers, sponsorship decks and ad creative that support sales conversations.

What You Bring
- Proven, hands-on campaign results you delivered yourself, such as leads, registrations or sales opportunities. B2B tech, agency or event marketing experience is a plus.
- Working ability across websites, SEO, content, social, paid and email, with practical knowledge of AEO and AI-driven discovery
- Strong copywriting, plus the ability to produce polished assets in tools like Canva and PowerPoint
- Comfort with analytics, conversion tracking and reporting that explains what happened, what you learned and what comes next
- Initiative, ability to prioritize across several properties, and follow-through

How Success Is MeasuredSuccess means qualified inquiries for Xeo's services, sponsorships and ticket sales for the Summit, reactivated leads, and relevant audience growth for AIECT. We'll also look at conversion rates, acquisition efficiency, and search and AI visibility.

📌 Digital Marketing Manager (Toronto)
🏢 Xeo Marketing and Strategic Consultancy
📍 Toronto