About Neon Growth

Neon Growth is a fast-growing, performance-focused marketing agency working with ambitious ecommerce brands that care about results, not busywork. We operate fully remote, pay above market for strong performers, and move quickly. Our team works directly with founders and senior executives, manages meaningful budgets, and tests aggressively.

This is a high-ownership environment with real autonomy and real accountability. People who thrive here like making decisions, pushing standards, and seeing direct revenue impact from their work.

Role summary

This role owns performance media strategy and execution for ecommerce/DTC brands. You are accountable for results across Meta, Google, and supporting paid channels, as well as the creative testing system that drives growth. This is not a client-facing-only role and not a high-level oversight role. This is a hands-on director role with real ownership. You will both operate and lead.

If you prefer long planning cycles, heavy consensus, or purely managerial work, this role will feel uncomfortable by design.

Performance ownership and execution

- Own performance outcomes for ecommerce accounts across paid social with support on paid search
- Actively operate inside ad accounts, not just review them
- Drive structure changes, budget shifts, and optimization decisions continuously
- Be accountable for revenue, efficiency, and scale, not activity

Creative and growth leadership

- Own the creative testing strategy in partnership with the Creative Director
- Translate performance data into clear creative direction and testing priorities
- Push teams to increase creative volume, quality, and speed
- Kill underperforming concepts quickly and scale winners decisively

Decision-making and autonomy

- Make independent decisions without waiting for consensus
- Prioritize speed, clarity, and outcomes over perfection
- Know when to test, when to double down, and when to cut

Team leadership and accountability





- Lead and QA ecommerce media buyers and junior team members
- Set clear performance standards and expectations
- Identify underperformance quickly and act on it
- Raise the bar across strategy, execution, and thinking

Client clarity and communication

- Clearly articulate what’s working, what’s not, and what happens next
- Present insights and decisions with confidence and logic
- Avoid vanity reporting - insight only if it drives action

What you will not do

- You will not operate as a passive account overseer
- You will not hide behind decks or dashboards
- You will not allow low creative or execution standards to persist
- You will not spend your time in unnecessary meetings

How success is measured

- Revenue and efficiency improvement over time (ROAS, CPA, MER)
- Speed and quality of execution and iteration
- Strength of decisions under ambiguity
- Creative testing velocity and learning clarity
- Performance and reliability of the team you lead
- Talking about strategy does not count as strategy.

Ideal background

This role is suited for someone who has deep hands-on experience running ecommerce performance media, strong familiarity with Meta Ads and Google Ads for DTC brands, experience scaling ecommerce accounts with real revenue responsibility, and comfort operating in fast-moving environments such as agencies, startups, or founder-led brands. Experience at large companies is fine only if you remained hands-on.

Traits that matter more than resume

- Bias toward action
- High personal ownership
- Solid internal urgency
- Low tolerance for mediocrity or inefficiency
- Ability to self-direct and hold others accountable

Compensation

- Performance-based upside tied directly to results, not tenure
- We pay above market for Directors who actually move revenue.

Application requirement To apply, submit a short response to the following question:

- If you took over a struggling ecommerce account tomorrow, what are the first 5 actions you would take in the first 7 days to improve performance?

📌 Director, DTC Performance Marketing, Ecommerce (Full-Time, Remote) (Canada)
🏢 Neon Growth
📍 Canada