Blu Ivy Group is looking for an exceptional, hands-on Head of Marketing to build and lead an integrated marketing engine across our advisory business and an emerging proprietary platform.​

We work with senior executives and organizations on complex people, leadership, culture and business challenges. As we enter our next stage of growth, we are expanding our advisory presence while bringing a new technology-enabled offering to market.​

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This is an exciting opportunity for a marketer who knows how to build brand, market authority and commercial momentum around sophisticated ideas and solutions.​

We are looking for someone who thinks about marketing as an interconnected system—not a collection of campaigns.​

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The right person will see how brand, thought leadership, executive visibility, client relationships, digital presence, events, product marketing and commercial activity can reinforce one another and create a powerful growth flywheel.​

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Platform & Go-to-Market Marketing​

- Lead marketing for the launch and commercialization of a new proprietary platform. ​
- Develop clear positioning, messaging, buyer narratives and use cases. ​
- Translate a sophisticated offering into simple, compelling stories for senior executive audiences. ​
- Build launch campaigns, sales materials, presentations, digital experiences and customer communications. ​
- Partner closely with Product and Sales as the offering evolves and market feedback develops. ​
- Build awareness and credibility deliberately as the platform moves from launch to growth. ​
- Help connect the platform to the broader strength and reputation of the Blu Ivy brand.​
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Thought Leadership & Market Authority​

- Build Blu Ivy's presence as a distinctive voice on the issues that matter to senior executives. ​
- Turn our expertise, insights and perspectives into compelling executive thought leadership. ​
- Shape executive POVs, articles, reports, LinkedIn content, presentations and other priority content. ​
- Develop a strong editorial strategy across advisory and platform-related themes. ​
- Identify and secure high-value speaking, media and industry opportunities. ​
- Direct PR and content partners around stories that strengthen our reputation and commercial priorities.​

Brand, Advisory & Integrated Growth​





- Build an integrated marketing strategy across Blu Ivy's advisory business and emerging platform. ​
- Strengthen the Blu Ivy brand and its relevance with senior executive audiences. ​
- Connect advisory expertise, client insights, thought leadership, events and digital activity into a cohesive marketing flywheel. ​
- Identify opportunities to turn expertise and client relationships into market visibility, conversations and commercial momentum. ​
- Ensure the firm's different offerings reinforce rather than compete with one another. ​
- Protect the quality, consistency and sophistication of the Blu Ivy brand across every touchpoint. ​

Executive Engagement & Events​

- Build a focused calendar of executive breakfasts, dinners, roundtables, working sessions and selected industry events. ​
- Develop topics and experiences that senior executives genuinely want to participate in. ​
- Work with the Co-Founder and senior team to identify priority relationships and audiences. ​
- Own invitations, communications and follow-up strategy while directing external event support. ​
- Identify speaking and partnership opportunities that put Blu Ivy in the right rooms. ​

Digital, Content & Communications​

- Own the editorial and communications calendar across the firm. ​
- Direct website, SEO/AEO, social and digital partners. ​
- Develop thoughtful client and market communications that keep Blu Ivy relevant between engagements. ​
- Use LinkedIn and other targeted channels to build visibility with the audiences that matter. ​
- Measure what is creating engagement and continually improve the mix.​

This is a hands-on leadership role. You will initially be our internal marketing team of one, supported by an established network of specialist freelancers, agencies and vendors.​

You will set the strategy and priorities—but you will also write, edit, build presentations, develop briefs, shape events, review creative, analyze performance and get work out the door.​

You know when to do the work yourself, when to use technology and AI,



and when to bring in specialist expertise​

Who You Are​

8–12+ years of progressive B2B marketing experience, with the capability to independently own a marketing function. ​

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Strategic thinker who genuinely loves execution. ​

- Exceptional writer, editor and storyteller. ​
- Strong brand instincts and an understanding of how to build reputation over time. ​
- Experience marketing sophisticated ideas, expertise or solutions to senior executives. ​
- Able to translate complex concepts into clear, compelling commercial narratives. ​
- Comfortable moving between brand, advisory/services marketing and product/platform marketing. ​
- Strong understanding of thought leadership, executive communications, events, digital and product marketing. ​
- Highly organized; able to create structure and momentum without a large internal team. ​
- Comfortable directing agencies, freelancers and specialist vendors. ​
- Commercially minded and interested in how Marketing contributes to relationships and growth. ​
- Confident working directly with a Co-Founder and senior leaders. ​
- Curious, resourceful and comfortable building something that is still evolving. ​

​ We would be particularly interested in candidates who have marketed within consulting, qualified services, executive or leadership advisory, human capital/HR, private equity or other expertise-led B2B environments.​

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Experience with technology or product marketing is valuable, but we are not looking exclusively for a traditional SaaS marketer. We are looking for someone who understands how to build a sophisticated brand, market expertise and ideas, engage executive audiences and bring a new platform to market.​

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You'll Love This Role If...​

- You naturally connect dots and see how marketing activities can reinforce one another. ​
- You get excited about building a marketing function rather than inheriting one. ​
- You can spend the morning discussing brand strategy and the afternoon rewriting a presentation. ​
- You have high standards but don't require a large budget or team to produce excellent work. ​
- You enjoy working with smart, senior people and aren't intimidated by complex subject matter. ​
- You want genuine ownership and the opportunity to shape how a business goes to market.​

📌 Head of Marketing (Canada)
🏢 Blu Ivy Group
📍 Canada