Become a pivotal part of a leading Canadian organization as a Senior Manager of Lifecycle Marketing in Toronto. This hybrid role focuses on developing strategies that enhance customer activation and retention.

In this strategic leadership position, you will shape and execute engaging lifecycle marketing strategies. With over five years of experience in customer engagement, CRM, or loyalty, you'll turn insights into impactful customer experiences. Collaborating cross-functionally with Marketing, Analytics, and Product teams, your aim will be to drive loyalty and measurable business growth.

Key Responsibilities:



• Own the lifecycle marketing roadmap and engagement calendar • Optimize customer journeys across multiple channels and experiences • Develop testing frameworks with Analytics and Data Science • Advance audience targeting and personalization strategies • Coach and develop direct reports with a focus on data-driven decisions

Requirements: • 5+ years in lifecycle marketing or customer engagement roles • Experience in leading teams and cross-functional projects • Robust skills in journey design and omnichannel engagement • Ability to translate analytics into actionable strategies • Bachelor's degree in relevant fields like Marketing or Business

Lead lifecycle marketing initiatives and drive meaningful customer experiences in this dynamic role.

📌 Lifecycle Marketing Leader in Toronto
🏢 Altis Technology
📍 Toronto