Reports to:

President

Location

: On-site in Ontario, Canada

Company Overview:

- Consumer brand supplier with an established presence in the North American market
- Multicultural working environment
- A great place for someone who is self-motivated that enjoys a lot of freedom

Job Overview: As a Marketing Manager, you will lead all marketing activities for the company in the Canadian market, driving brand growth, commercial performance, and market expansion. You will develop and execute a full-cycle marketing strategy that supports trade, dealer, and consumer objectives while ensuring alignment with overall business goals. You will take ownership of seasonal and ongoing campaigns, including winter, all-weather, and sell-out initiatives, and ensure robust execution across all channels.

You will identify, brief, and manage external agencies, freelancers, and vendors, ensuring high-quality output, cost efficiency, and measurable business impact. You will collaborate closely with sales, product,



and supply chain teams to ensure marketing plans are commercially relevant and effectively supported in the market.

You will continuously monitor market trends, competitor activity, and dealer needs to inform agile and practical marketing actions. You will be expected to operate independently, balancing strategic planning with hands-on execution in a lean structure with no internal team. Success in this role will be measured through campaign effectiveness, trade and dealer engagement, brand visibility growth, marketing ROI, and contribution to sell-out performance and business growth.

Background Profile:

- 5+ years of experience in the tire industry in a similar position
- Trade marketing experience in the tire
- B2C marketing experience is highly desirable
- Vendor and/or agency management experience

Benefits, Compensation, & Features:

- Base salary: C$85,000-C$95,000, negotiable for the right candidate
- Health insurance
- Opportunity to grow a brand in a niched industry

📌 Marketing Manager Automotive (Markham)
🏢 Tire Talent
📍 Markham