Position: Marketing & Media Coordinator

Employment Type: Full time

Location: GTA / Hybrid

Target Start Date: February–March 2027

Compensation: CAD $45,000–$60,000/year, depending on experience

About Us

We are a growing festival and cultural events organization producing food festivals, night markets and cultural experiences across Ontario.

With a multi-city festival calendar running primarily from May through September, we are looking for a creative, data-driven and highly organized Marketing & Media Coordinator to help grow attendance, strengthen our brands and tell the story of our festivals across digital and traditional media channels.

This position offers a long-term growth path toward Marketing & Media Manager.

Key Responsibilities

Festival Marketing

- Assist in developing marketing campaigns for festivals across multiple Ontario cities.
- Build and maintain marketing timelines for each event.
- Coordinate overlapping campaigns for multiple upcoming festivals.
- Support paid digital advertising campaigns across Meta and other relevant platforms.
- Monitor campaign performance and assist with optimization.
- Help grow event attendance, awareness and community engagement.
- Maintain local marketing plans tailored to each festival market.

Social Media & Content
- Manage and schedule content across Instagram, TikTok, Facebook and other relevant platforms.
- Coordinate short-form video, photography, graphics and event content.
- Create or assist with basic graphics and promotional materials using Canva and/or Adobe Creative Suite.
- Develop vendor features, performer features, giveaways, countdowns and festival announcements.
- Capture social content during events when required.




- Maintain an organized photo/video content library.
- Coordinate photographers and videographers for larger events.

Influencer & Community Marketing
- Identify and communicate with local influencers and content creators.
- Maintain an influencer database across our festival markets.
- Coordinate influencer invitations, deliverables and event access.
- Develop relationships with community groups, local media and relevant social pages.
- Identify city-specific promotional opportunities.

Media & Public Relations
- Assist with press releases and media outreach.
- Maintain local media contact lists.
- Coordinate interview opportunities and media attendance.
- Track earned media coverage.
- Support VIP, sponsor and community partner announcements.

Event-Day Media
- Coordinate real-time social media coverage during festivals.
- Ensure key festival experiences, food vendors, performances and cultural programming are captured.
- Coordinate external photographers/videographers when required.
- Ensure sponsor media deliverables are properly captured.
- Produce or coordinate post-event recap content.

What We're Looking For
- 1–3 years of experience in marketing, social media, digital media, events or a related field.
- Strong understanding of Instagram, TikTok and Facebook.




- Familiarity with Meta Ads Manager strongly preferred.
- Experience with Canva and/or Adobe Creative Suite.
- Basic photography and short-form video skills preferred.
- Strong written communication skills.
- Comfortable communicating with influencers, vendors, media and community partners.
- Highly organized and able to manage several campaigns simultaneously.
- Comfortable working evenings and weekends during festival season.
- Willing to travel to festival locations throughout Ontario.
- Experience in food, festivals, hospitality, entertainment or multicultural marketing is an asset.
- Fluency in English and Mandarin Chinese is required, as this role involves communication and coordination with both English- and Chinese-speaking vendors, influencers, community partners and audiences. Additional language skills are an asset.

Who Will Succeed in This Role

We're looking for someone who understands that festival marketing is not simply posting on Instagram.

The right candidate should be interested in answering:

How do we get people to actually attend?

They should be comfortable combining:

Content Paid Media Influencers Community PR On-Site Storytelling to build awareness and drive attendance.

Career Growth

This position is intended to develop into:

Marketing & Media Coordinator → Senior Coordinator → Marketing & Media Manager

High-performing candidates will gradually take ownership of complete city campaigns, from initial launch through event weekend and post-event reporting.

Job Type: Full-time

Pay: $45,000.00-$60,000.00 per year

Work Location: Hybrid remote in Greater Toronto Area, ON

📌 Marketing & Media Coordinator (Greater Toronto Area)
🏢 Ontario Legacy Creations
📍 Greater Toronto Area