Position Type: Full-Time, 100% In-Office

Salary: $24/hour

About the Role

Grey Goat Hardware is looking for a creative, organized, and technology-driven Marketing Specialist to join our in-office team.

This is a hands-on marketing position for someone who can combine traditional marketing skills with up-to-date AI tools to produce a high volume of professional, accurate, and effective marketing content.

We are not looking for someone who simply waits for tasks to be assigned. The ideal candidate is curious about the business, thinks creatively and strategically, brings forward new ideas, and can take a project from initial concept through to completed marketing material.

A major part of this position will involve the practical use of AI tools as well as ongoing work on our company websites and e-commerce content.

The successful candidate will support marketing initiatives for both our Canadian and U.S. operations and will develop marketing materials for several different audiences, including glazing and installation professionals, architects, designers, contractors, and other potential customer segments.

There is opportunity for increased responsibility and career growth as the company and Marketing Department continue to develop.

Key Responsibilities

Marketing & Content Development

· Develop marketing content for different customer segments, including glazing professionals, architects, designers, contractors, and other industry audiences.

· Create and adapt messaging for Canadian and U.S. markets.

· Develop ideas for campaigns, promotions, product launches, educational content, and customer communications.

· Write and edit email campaigns, website content, social media posts, product descriptions, advertisements, brochures, catalogs, and other marketing materials.

· Research products, markets, competitors, customer segments, and industry trends to support marketing initiatives.

· Help maintain marketing calendars and coordinate multiple campaigns and projects simultaneously.

AI-Assisted Marketing & Content Production

AI capability is a major component of this position.

· Use AI tools to research, brainstorm, write, edit, design, and accelerate marketing projects.

· Create effective prompts and workflows that consistently produce useful, high-quality outputs.

· Identify new ways AI can improve the efficiency and quality of the company's marketing activities.





· Stay current with new AI tools and capabilities relevant to marketing, design, research, and content production.

Experience with tools such as ChatGPT, Microsoft Copilot, Gemini, Claude, Perplexity, Canva AI, and Adobe Firefly is an asset. Candidates do not need to have experience with every platform but should demonstrate strong practical AI capability and the ability to learn new tools quickly.

Website & E-Commerce

· Update and maintain company website content.

· Create and edit product pages, collection/category pages, landing pages, and promotional content.

· Improve page organization, layouts, and customer-facing content.

· Support website campaigns, product launches, and SEO initiatives.

· Identify opportunities to improve website content and the overall customer experience.

Experience working with e-commerce websites is a strong asset.

Graphic Design & Creative Content

· Create marketing materials for digital and print channels.

· Prepare social media graphics, email graphics, advertisements, brochures, product materials, and other visual content.

· Edit and prepare product images and other digital assets.

· Support basic video creation and editing when required.

· Maintain consistency with company branding and visual standards.

Experience with tools such as Adobe Photoshop, Illustrator, InDesign, Acrobat, Canva, and Figma is an asset.

Experience with Premiere Pro, After Effects, Adobe Media Encoder, CapCut, or DaVinci Resolve is also beneficial.

SEO, Analytics & Digital Marketing

· Assist with keyword research and on-page SEO.

· Monitor website and marketing performance.

· Use data to identify opportunities to improve content and campaigns.

· Support organic search visibility and website optimization.

Experience with tools such as Google Analytics 4, Google Search Console, Google Keyword Planner, Google Trends, Shopify Analytics, SEMrush, or Ahrefs is an asset.

Email & Social Media

Support content creation and marketing activities across channels including:

· Email marketing

· LinkedIn

· Facebook





· Instagram

· YouTube

· Other current and future marketing channels

Experience with platforms such as Meta Business Suite, LinkedIn, YouTube Studio and Instagram is beneficial.

Project & Task Management

· Manage multiple marketing projects, priorities, deadlines, and customer segments simultaneously.

· Keep projects organized and ensure details and deadlines are not missed.

· Coordinate with Sales, Product, Operations, and other departments.

· Communicate project status and identify issues or delays proactively.

· Maintain organized marketing files, digital assets, and project documentation.

Experience with Microsoft 365, Excel, Teams, SharePoint/OneDrive, Jira, or similar project-management tools is an asset.

What We're Looking For The successful candidate should be:

· Highly capable and comfortable using AI tools in practical day-to-day work.

· Creative and able to generate original marketing ideas.

· A strong writer and communicator.

· Organized and capable of managing multiple projects simultaneously.

· Detail-oriented, particularly when working with product information and technical content.

· Comfortable learning about technical products and the glass and glazing industry.

· Able to understand different customer audiences and adjust messaging accordingly.

· Self-motivated and comfortable working independently.

· Able and willing to learn recent software, platforms, and marketing tools quickly.

Qualifications

· Education or practical experience in Marketing, Communications, Digital Marketing, Graphic Design, E-Commerce, or a related field.

· Strong written and verbal English communication skills.

· Demonstrated experience producing marketing or digital content.

· Practical experience using AI tools for professional work.

· Experience updating websites or e-commerce content is strongly preferred.

· Graphic design, video editing, SEO, analytics, or digital advertising experience is an asset.

· Experience in glass and glazing hardware, or B2B marketing is an asset but not required.

Work Environment

This is a 100% in-office position. The successful candidate will be part of the Marketing team.

Pay: $24.00 per hour

Expected hours: 40.0 per week

Benefits

- Company events
- Dental care
- Extended health care
- On-site parking
- Vision care

Work Location: In person

📌 Marketing Specialist (Glass Hardware) (Concord)
🏢 Grey Goat Hardware Ltd., (GGS Hardware)
📍 Concord