Product Marketing and Sales Coordinator (Vaughan)

Product Marketing and Sales Coordinator (Vaughan)

19 Sep
|
Innoversa Mobile Solutions
|
Vaughan

19 Sep

Innoversa Mobile Solutions

Vaughan

COMPANY DESCRIPTION

Innoversa Mobile Solutions (IMS) is a Canadian manufacturer and assembler of mobile and relocatable energy solutions that started through Quanta Technology, a Quanta Services Company in 2023. Based in Canada, the company’s vision is to provide clean energy solutions that are cost-effective and durable to the alternative energy market which will replace diesel and natural gas generators. With innovative products in energy storage and electric-vehicle charging, IMS provides an exciting career opportunity for anyone who wants to make an impact in decarbonization and cutting-edge technology.

POSITION OVERVIEW

We’re currently searching for a Product Marketing and Sales Coordinator to join our team on a contract basis. The successfully candidate will be involved in various aspects of marketing and sales for a series of products for the North American market. The individual will work closely with the Sales & Marketing Manager along with a cross-business marketing group across the company to align the product marketing and customer outreach initiatives to identify new leads, capture opportunities and publicize the solutions and services.

PRIMARY RESPONSIBILITIES

- Identify prospective customers and market opportunities, and track and evaluate the business-development pipeline.
- Develop product-specific sales pitches, support customer presentations and follow-ups, and respond to prospective customer questions to advance opportunities and help close sales.
- Coordinate after-sales support by logging issues, communicating with customers, and scheduling maintenance activities to support issue resolution and repeat business.
- Manage and update website content, including product and solution pages, case studies, careers, news, technical documents, team information, events, and downloadable resources, ensuring accuracy and alignment with company branding.
- Coordinate website development and redesign projects, including new pages and landing pages, technical fixes, navigation and user-experience improvements, desktop and mobile performance, product images, and hero videos.
- Manage LinkedIn and other digital-marketing activities through content calendars, post writing, branded graphics and videos, scheduling, audience engagement, and initiatives that grow awareness and followers.
- Monitor website traffic and LinkedIn performance using Google Analytics, LinkedIn Analytics, and other reporting tools, and prepare monthly, quarterly, and annual KPI reports and marketing insights.
- Design digital and print marketing materials, including brochures, presentations, product flyers, case studies, templates, banners, business cards, advertisements, exhibition graphics, technical diagrams, comparison charts, and infographics.
- Plan,



capture, and edit product photography and videos, including installation videos, customer success stories, project highlights, social-media content, and material for exhibitions and digital displays.
- Work with engineering and project teams to gather technical information and produce customer case studies that communicate project results and business value.
- Maintain product roadmaps covering development stages, engineering milestones, certifications, releases, future improvements, commercialization plans, and product-lifecycle timelines.
- Conduct market and competitive research to identify customer needs, new technologies, funding opportunities, utility and renewable-energy trends, potential business opportunities, conferences, speaking opportunities, and sponsorships.
- Plan and coordinate domestic and international conferences, trade shows, customer events, webinars, and industry meetings, including reservations, registration, logistics, travel, vendors, and exhibitor communications.
- Design exhibition booths, backwalls, signage, digital displays, and visitor experiences, and manage promotional materials from sourcing and production through shipping, installation, and final quality checks.
- Maintain the annual marketing strategy and calendar, including product positioning, value propositions, marketing methods, sales forecasts, success metrics, trade-show schedules, conference calendars, panel opportunities, and budgets.
- Identify and apply for relevant grants, funding programs, and investment opportunities, and provide sales and marketing feedback to technical teams to support product and service improvements.
- Maintain accurate customer databases, mailing lists, marketing contacts, lead information, and CRM records in Salesforce, Excel, and company systems, and prepare reports that support sales and marketing activities.

KNOWLEDGE & SKILL REQUIREMENTS EDUCATION & EXPERIENCE

- Degree or professional training in marketing and sales with focus on electric and gas (energy) industry
- Excellent Fluency in English language – both technical and business writing and speaking
- Minimum 5 years of working history in the product development or marketing and sales
- Education background in areas such as business administration, marketing, and sales (license and certificate from accredited organization is preferred)





SYSTEMS & SKILLS

- Experience with launching new product and service lines will be an asset
- Extensive experience with business development, marketing of products and customer engagement
- Prior experience and proven track records of contract negotiation and successful sales record
- Experience in the utilities industries will be considered an asset
- Knowledge of tools and software program utilized for salesforce management and product tracking
- Solid organization skills and ability to effectively prioritize tasks to meet external and internal deadlines
- Excellent communication and teamwork skills

LOCATION Innoversa has office space in Concord, Ontario. We offer hybrid employment that supports a blend of in-office and remote work (minimum 3 days in office). With this role, there may be travel within North America for business meetings and attending exhibition events and product demonstrations for customers.

WORKING CONDITIONS

- Working conditions are normal for a professional office environment.
- Working in customers laboratory and field activities are include in this role and when working in a field or lab environment, protective personal equipment or additional safety training may be required.
- The role may require the ability to lift and carry equipment up to 50 pounds, stand for extended periods, and work in various weather conditions. Ability to sit, stand, kneel, and bend is required.
- The role requires some overnight local and regional travel including once or twice per month job sites visits for project work with customers.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. The employee may be asked to perform other job-related duties as required. For the recruitment/selection process, AI tools will not be used.

At Innoversa Mobile Solutions, we offer a challenging and rewarding work environment where our employees are encouraged to grow and develop their skills. We are committed to providing equal employment opportunities for all individuals and do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other legally protected status. If you are interested in becoming a part of our team and possess the required qualifications and experience, we encourage you to apply for this exciting opportunity.

Pay: $60,000.00-$85,000.00 per year

Benefits

- Flexible schedule
- On-site parking

Education:
- Bachelor's Degree (preferred)

Experience:
- Product marketing: 3 years (preferred)
- Sales: 2 years (preferred)

Work Location: In person

📌 Product Marketing and Sales Coordinator (Vaughan)
🏢 Innoversa Mobile Solutions
📍 Vaughan

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