Shape the future of public sector marketing with Softchoice as you manage strategies targeting Defence, Healthcare, and Education sectors in a hybrid role. Engage senior decision-makers while promoting agile AI and cloud solutions.

As the Public Sector Industry Marketing Manager, you'll lead the creation and execution of innovative marketing plans that align with business goals. You'll develop audience personas, create engaging messaging, and coordinate campaigns across multiple channels to generate qualified leads.

Your expertise in the public sector will be essential in strengthening market credibility and guiding cooperative efforts with partners like World Wide Technology (WWT).

Key Responsibilities:

- Build annual marketing plans tailored to each vertical




- Develop audience personas and customized messaging frameworks
- Own the strategic content calendar across all sectors
- Manage partner co-marketing strategies and business cases
- Foster relationships with stakeholders for effective engagement

Requirements:

- Bachelor's degree or equivalent experience in marketing
- 7+ years of B2B marketing, particularly in public sector
- 3+ years of leadership experience
- Proven track record in technology marketing for senior stakeholders
- Working knowledge of Salesforce and ABM platforms

Influence public sector marketing effectiveness and advance your career with Softchoice.

📌 Public Sector Marketing Manager at Softchoice (Toronto)
🏢 Softchoice
📍 Toronto