- We’re looking for a CRM &
- Lifecycle Marketing leader to own the customer relationship post acquisition, driving retention, LTV, and repeat purchase through email, SMS, and subscription strategy

- This role sits at the intersection of retention marketing and subscription management, with a secondary mandate to support top of funnel nurture for prospects

- You’ll own the roadmap for how we talk to customers across their lifecycle, from first purchase through long term loyalty, and partner with the site team to ensure a customer journey that improves conversion

- Own the end-to-end lifecycle marketing strategy: welcome series, post purchase, replenishment, win back, and loyalty flows

- Drive retention and LTV as a primary KPI, partnering with the growth team to shift acquisition heavy thinking toward existing customer revenue

- Manage and optimize subscription program performance (signups, retention, churn, cadence/SKU management) in partnership with subscription tools

- Build and refine segmentation and personalization strategy across CRM channels

- Partner with acquisition/paid teams to support prospect nurture streams, ensuring smooth handoff from acquisition to lifecycle

- Define and report on core CRM metrics: retention rate, repeat purchase rate, subscriber churn, email/SMS attributed revenue, list health





- Collaborate cross functionally with site experience, creative, and product teams on campaign execution and testing roadmap

- Manage day to day execution, either directly or through a coordinator/specialist, with accountability for calendar, QA, and deployment

- Bring a test and learn mindset to flows, offers, and segmentation using data to prioritize the highest impact levers

Benefits

- Health, Medical &
- Dental Perks

- Wellness Days &

- Summer Hours

- Mental Health Support

- Wellness Stipend

- Slack Interest Groups

- Pet Feeding Program

- RRSP and 401(k)
- Hybrid &

- Remote Work- Hands on expertise with an ESP/CRM platform (Klaviyo strongly preferred) and subscription management tools

- 4 - 6 years in CRM, lifecycle, or retention marketing, ideally in DTC/ecommerce; subscription business experience a strong plus

- Strong analytical skills — comfortable owning reporting and translating data into a prioritized roadmap

- Track record of building or scaling retention programs that measurably moved LTV, repeat rate, or churn

- Experience managing segmentation, personalization, and testing programs at scale

- People management or cross functional leadership experience

📌 Senior Manager of CRM & Lifecycle Marketing (Toronto)
🏢 Open Farm
📍 Toronto