Territory Manager, based in Calgary, AB

About Us

‘Brewers with Heart’ is what we are known for. We thrive on the legendary passion and leadership that 16 front-line employees, ‘The Original 16’, demonstrated when they saved the brewery from closure in 1990 and founded the Great Western Brewing Company. We win brewing awards and have learned to reinvent ourselves. We are proud, independent, and determined!

Position Description – Overview The Territory Manager (TM) holds primary accountability for driving volume, market share and distribution within a designated geographic area for GWBC. This role requires maintaining a professional and positive corporate image in all customer interactions.

Responsibilities include manage assigned accounts, cultivating and strengthening client relationships, and applying the Great Western Way sales strategy to drive sales targets.

The Territory

Manager will collaborate closely with various departments across the organization.

Safety and Food Safety Statement

- All employees are required to adhere to hygiene and Good Manufacturing Practice (GMP) requirements and follow all company food safety/safety policies and procedures.
- Report all food safety, and people safety, authenticity, legality and quality issues

Key Responsibilities and Requirements:
- Proactively engage with territory accounts through consistent visits to strengthen GWBC’s brands.
- Consistently exceed sales targets to accelerate GWBC’s growth and maximize market share.
- Cultivate enduring and mutually beneficial client partnerships that drive long-term results.
- Champion GWBC brands to drive revenue streams and deliver positive ROI for our business partners and ourselves.
- Collaborate with the Commercial team to deliver impactful point-of-sale strategies.
- Analyze and report emerging market trends, providing actionable insights to the Commercial team.




- Build strong relationships with account decision makers to secure new opportunities and reinforce existing alliances.
- Leverage in-depth market expertise to identify untapped potential and implement tailored solutions.
- Rigorously monitor KPIs and manage budgets to ensure optimal performance in line with company standards.

Organizational Structure This position reports to the Director of Sales and collaborates with multiple business areas.

Performance Objectives

- Consistently achieve or surpass established annual sales objectives
- Expand market share by strengthening relationships with both new and existing accounts
- Manage a territory budget to drive results
- Implement strategic initiatives as directed by the Director of Sales to drive team success
- Seek out and capitalize on opportunities for special events, sponsorships, and new business partnerships
- Deliver precise and timely reporting through CRM tools to support data-driven decisions

Measurement Criteria
- Sales volume, market share and distribution growth in assigned territory
- Territory P&L; management
- Negotiation of sponsorships or special events with your Director of Sales; and successful execution of these events
- Consistent and complete execution of marketing and retail program

Core Competencies

Action Oriented

- Enjoy working hard
- Not fearful of acting with minimal planning

Perseverance
- Pursues everything with energy, drive and need to finish

Compassion
- Genuinely cares about people




- Is available and ready to help

Integrity and Trust
- Is widely trusted
- Is direct, truthful doesn’t misrepresent

Peer Relationships
- Can quickly find common ground and solve problems for the good of all
- Is seen as a team player and cooperative

Department Competencies

Customer Focus

- Dedicated to meeting expectations of customers
- Uses firsthand information for improvements in products and services
- Establishes and maintains effective relationships with customers and gains their trust and respect

Time Management
- Uses time effectively and efficiently
- Values time, concentrates efforts on important priorities

Drive for Results
- Can be counted on to exceed goals successfully
- Is a top performer

Qualifications
- A minimum of 3-5 years of experience in sales, retail, or distribution is required.
- Comprehensive knowledge and expertise in the sales process.
- Exceptional communication, negotiation, and interpersonal skills.
- Demonstrated strong business acumen and analytical capabilities.
- Proficiency in computer applications, including MS Office, Excel, PowerPoint, and CRM software.
- Willingness to work flexible or irregular hours, including evenings, weekends, and occasionally statutory holidays.

Other requirements include:

- Must be Legal drinking age in Calgary
- Drivers License Required (successful candidate required to provide a clean driver's abstract)

Licence/Certification:
- Drivers License (required)

We thank all applicants; however, only those selected for an interview will be contacted. Job Types: Full-time, Permanent

Pay: $60,000.00-$70,000.00 per year

Perks

- Company car
- Dental care
- Employee assistance program
- Extended health care
- Paid time off
- Vision care

Location:
- Calgary, AB (required)

Work Location: On the road

📌 Territory Manager Calgary, AB
🏢 Great Western Brewing
📍 Calgary