Company Description:

Wellwise is a leading Canadian retailer specializing in home healthcare products and active aging services. The company offers a wide range of medical, mobility, and lifestyle solutions designed to support independent living and improve quality of life. In addition to retail products, Wellwise provides in-store clinical services such as sleep apnea consultations, custom brace fittings, and home modification guidance.

With a focus on accessibility, customer care, and professional expertise, Wellwise continues to serve communities across Canada with trusted health and wellness support.

Address/Location of Work:

Head Office – 5621 Finch Avenue E. Unit 1, Scarborough, ON M1B2T9

Perks:

Employees receive a comprehensive benefits package that includes Life Insurance, Dependent Life Insurance, Accidental Death & Dismemberment, Long-Term Disability, Short-Term Disability, Extended Health Care, and Dental Coverage

Job Summary:

Reporting to the President and CEO, the Vice-President, Marketing and Operations is a senior executive who, in conjunction with the executive team, formulates the organization's commercial policies and establishes the strategic direction for our home health care and medical equipment retailers operating [40+] stores across Ontario, British Columbia and Alberta and a national e-commerce channel.

Job Responsibilities:

- Establishes commercial objectives for the retail and marketing divisions and develops or signs off on the policies that determine how the company competes in the home health care market.
- Decides company-wide standards for store operations, customer service and in-store presentation, and assesses network performance against those standards through regional directors and managers.
- Coordinates activity across regions, divisions and departments, aligning the store network,



ecommerce, merchandising and marketing functions so they operate against a single commercial plan.
- Approves assortment strategy, pricing structure, category mix and inventory investment, and judges their effect on margin and profitability.
- Authorizes marketing, promotional and customer-acquisition programs across digital, local and in-store channels, and measures results against sales targets.
- Distributes staffing, inventory and capital across regions, stores, categories and marketing channels to execute approved plans.
- Puts financial and administrative controls in place, approves the consolidated operating budget, and reviews divisional results against plan and return-on-investment targets.
- Authorizes spending on new locations, relocations and renovations, and rules on site selection recommendations brought forward by subordinate managers.
- Appoints middle managers and regional directors, grants them decision-making authority, and sets the conditions they need to deliver against targets.
- Acts for the company, or appoints others to act on its behalf, in dealings with suppliers, manufacturers, landlords, insurers, third-party payors, media partners and industry bodies.
- Sets policy for compliance with federal and provincial health legislation, medical device licensing and accessibility requirements, and monitors adherence through subordinate managers.

Minimum Skills Requirement:

- Must have a university degree or college diploma in business administration, commerce, marketing, communications or a related field;
- Minimum three (3) years in a middle or senior management role in retail or wholesale trade, operations, marketing or advertising is required; and
- Must be proficient in verbal and written English.

Please apply:

- By email at [email protected] with resume. Please do not call or come in person.

📌 Vice President of Marketing & Retail Operations (Toronto)
🏢 Wellwise™ Home Health u0026 Wellness
📍 Toronto