How You'll Make An Impact As Senior Product Marketing Manager for Data Management, you'll own the marketing strategy for Boomi's data management capabilities within the Boomi Enterprise Platform. Given Boomi is 'The Data Activation Company', this is one of the most strategically important areas of our product portfolio. You'll bring deep domain fluency, sharp market instincts, and the credibility to represent Boomi externally with analysts, customers, and industry audiences. This is a high‐visibility role for a seasoned product marketer who has worked inside the data management space and who knows how to navigate the analyst ecosystem, from briefings and inquiries to leading report submissions like Gartner Magic Quadrants and Forrester Waves.What you'll do Develop sharp, differentiated messaging and positioning for Boomi Data Management that resonates with buyers and stands out in a crowded marketLead and execute the marketing strategy for data management, working closely with product management on launches and serving as the voice of the buyer to help shape roadmap decisionsSupport Boomi's analyst relations program for data management – leading briefings and inquiries, and driving product and marketing sections of analyst report submissionsProduce high-quality content across the full funnel: case studies, white papers, solution briefs, demos, blog posts, and competitive battlecardsPartner with sales to build and deliver enablement materials that help teams win in competitive dealsCollaborate with the marketing programs team to design and execute programs that drive awareness, pipeline, and product adoptionTrack and analyze marketing performance, continuously refining strategies based on data and market feedbackMonitor industry trends to keep Boomi's positioning sharp and relevantRepresent Boomi as a subject matter expert at customer events, conferences,



and webinarsContribute to an exceptional product trial experience that converts interest into adoptionThe Experience You Bring 8+ years of product marketing experience, with most spent marketing data management solutions at a data management vendor or a platform company with solid data management capabilities – this domain expertise is essentialProven track record of doing analyst briefings and driving submissions for major industry analyst reports (Gartner Magic Quadrant, Forrester Wave, or equivalent)Demonstrated success developing and executing marketing strategies that drive measurable impact on pipeline and adoptionExceptional communicator who can translate complex technical concepts into clear, persuasive narratives for both technical and business audiencesExperience presenting at customer-facing events, webinars, or industry conferences as a subject matter expertStrong analytical mindset with the ability to turn market data into actionable strategyCollaborative by nature, with experience working cross-functionally across product, sales, and customer successFamiliarity with agentic AI trends and how they intersect with the data management landscapeBachelor's or master's degree in marketing, business, or a related fieldCompensation Boomi is committed to fair and equitable compensation practices. Base compensation for this position ranges from $158,000 - $199,000 annually + applicable bonus. Final compensation will be determined by various factors including the candidate's knowledge, skills, experience, and geographic location.All employment decisions are based on business needs, job requirements, and individual qualifications.Boomi strives to create an inclusive and accessible workplace for candidates and employees. If you need accommodation during the application or interview process, please submit a request to [email protected]. This inbox is strictly for accommodations, please do not send resumes or general inquiries.#J-18808-Ljbffr

📌 Senior Product Marketing Manager - $158,000 - $199,000 A Year (Toronto)
🏢 Boomi
📍 Toronto