The Partner Growth Marketing Specialist supports the integration of top technology partners into Softchoice’s demand generation programs and digital sales channels. This role ensures partner technologies are effectively represented in mid and bottom-of-funnel program activities to drive engagement, leads, and digital revenue across our website, ecommerce platform, and SAM+ hub.Working closely with Solution Marketing, Growth Marketing, Partner Alliance Managers, and Category teams, the Specialist executes program‑aligned tactics and digital enablement activities that strengthen customer adoption of partner technologies.This role is hybrid with the expectation of working out of the Toronto office 2-4 times per month.What you’ll do:Partner AlignmentAct as a liaison with top technology partners to align messaging, priorities, and investments with demand generation programs.Collaborate with Solution Marketing, Partner Alliance Managers, and Category teams to ensure partner offerings complement Softchoice’s solutions.Identify and address gaps in partner integration across programs.Demand Generation SupportProvide partner technology insights during program planning to inform segmentation and content needs.Execute program‑aligned tactics for consideration and evaluation stages.Track partner‑specific KPIs and ensure they contribute to overall program performance.Work with e‑commerce and web teams to optimize partner offerings for digital discovery and conversion.Support SAM+ hub initiatives that promote partner procurement pathways.Monitor digital sales performance and provide insights to improve partner visibility and conversion.Program ExecutionIntegrate partner technologies into demand generation programs, ensuring alignment with audience needs and funnel strategy.Coordinate with execution teams (events, SEO, paid media, content) to ensure consistent partner representation.Build and manage mid to bottom of funnel program aligned engagement tactics that connect partner technologies to Softchoice services.Stakeholder CollaborationPartner with Category, RGM, and Sales teams to embed partner technologies into sales narratives.Share partner performance insights with internal teams and partner stakeholders.What you’ll bring to the table:3–5 years of experience in partner marketing, demand generation, or digital marketing in a B2B environment.Hands‑on experience designing end‑to‑end campaigns and customer journeys is required.Technology industry experience required.Understanding of technology partner ecosystems and solution‑based selling.Experience supporting digital marketing execution and sales enablement.Robust analytical and stakeholder management skills.Fluent in English (verbal and written), with the ability to draft clear, basic marketing assets such as emails, landing pages, and short‑form program copy.Compensation:A reasonable estimate of the current base pay range for this position in Ontario is $62,000 to $78,000 annually + 8% Target Incentives.



Actual salary will be based on a variety of factors, including location, experience, skill set, education, and related certification. The range for this position in other geographic locations may differ.Benefits:Health and Wellbeing: Medical and Dental Care, Employee & Family Assistance ProgramFinancial Benefits: RRSP/DPSP Retirement Savings Plan with Company Matching, Life and Disability InsurancePaid Time Off: Vacation and Sick Leave, Holidays, Parental Leave, Volunteer Days, Bereavement LeaveAdditional Perks: Employee Discount ProgramInclusion & Equal opportunity employment:We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.Require accommodation? We are ready to help:We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to [email protected]. We are committed to working with you to best meet your needs.#J-18808-Ljbffr

📌 Growth Marketing Specialist - C$62,000 - C$78,000 A Year (Winnipeg)
🏢 Softchoice
📍 Winnipeg