About the RoleAtSteele Auto Group, everything we do is driven by you - your passion, your purpose, and your potential. As Atlantic Canada’s largest automotive group with 50+ locations across the Atlantic provinces, we deliver the best customer experience by putting our people first. We invest in your growth through strong leadership, and real opportunities to build your career - because our success starts with you.Land Rover Moncton is seeking aGeneral Managerto lead our dealership with the independence, resilience, and preparedness that define the Land Rover brand. This role carries full accountability for performance, culture, and day‑to‑day operations, with a clear mandate: to build a dealership where customers trust the experience, employees take pride in their work, and Land Rover’s legendary capability is reflected in every interaction.As theGeneral Manager, setting clear expectations and developing your department leaders is your foundation. Being a hands‑on leader who works alongside the Sales, Service and Parts teams is how consistent results will be delivered. Where decisions will be guided by Land Rover’s values of craftsmanship, capability, and responsible exploration.This is more than a General Manager role, it is an opportunity to lead in a way that reflects the spirit of Land Rover. We’re seeking a supportive manager who truly understands that leadership is about enabling others to succeed. Someone calm, assured, and self‑possessed building trust through consistency, developing their team with intention,



and approaching every challenge with confidence.CompensationExpected earnings of$150,000 – $200,000+annually, comprised of a competitive base salary and performance‑based bonus, along with a demo vehicle and comprehensive benefits.ResponsibilitiesCustomer Experience: Ensure every interaction reflects Land Rover’s values of capability, confidence, and craftsmanship.Employee Experience: Lead, coach, and support department leaders, building accountable, high‑performing teams.Dealership Leadership: Alignment with Land Rover’s brand standards and Steele Auto Group expectations.Financial & Operational Performance: Manage budgets while driving profitability and long‑term stability.Sales & Marketing: Strengthen market share and brand presence.Market Growth: Identify growth opportunities and implement strategies.Strategic Execution: Implement Steele Auto Group policies, procedures, and initiatives.People & Culture: Partner with HR.QualificationsMinimum 5 years of dealership leadership experience.Strong financial and operational acumen.Confident decision‑making, sound judgment,



and strategic thinking.A customer‑first mindset with a genuine appreciation for premium experiences.Ability to lead in a high‑accountability environment while maintaining a long‑term view.Clear, professional communication and strong organizational skills.Ideal forWants a visible, impactful role shaping both culture and results.Understands the balance between performance, people, and brand integrity.Values consistency, professionalism, and thoughtful leadership.Thrives in a team-oriented, purposeful environment where trust, accountability, and community connection drive success.BenefitsHealth & WellnessFlexible Health & Dental Benefits – Multiple coverage levels to meet your needs.Life, Disability & Critical Illness Coverage.Employee & Family Assistance Program (EFAP).Financial SecurityRetirement Savings Plan (RSP) – Company matching contributions (4–5% based on tenure).Exclusive DiscountsNew and Used Vehicles purchasing programs.Parts & Service pricing for all employees.Steele Auto Exclusive discounts at SAG Hotels, Murphy’s Workwear, Telus, GoodLife Fitness and Cycle Smith.Development & GrowthTraining & Certification Support – Opportunities to gain certification from Georgian College.Access to Steele University where you will get engaging, role‑specific training, learn anytime anywhere, track your progress, and earn rewards as you grow your skills!LocationHalifax, Nova ScotiaEEO StatementSteele Auto Group is committed to a fair, inclusive, and supportive workplace. We promote from within, invest in development, and value every candidate’s experience. Accommodation is available throughout the recruitment process, just let us know.#J-18808-Ljbffr

📌 Drive Positive Impact As The General Manager At Land Rover Moncton - C$150,000 - C$200,000 A Year (Winnipeg)
🏢 Steele Auto Group
📍 Winnipeg