Shape the future of healthcare with PointClickCare as a Marketing Automation Architect. This pivotal role focuses on Adobe Marketo Engage strategy and technical direction for marketing operations.

At PointClickCare, the Marketing Automation Architect will lead the vision for marketing automation, collaborating across teams like Sales Operations and Analytics. Your expertise in Adobe Marketo Engage will directly influence customer engagement strategies, ensuring data-driven success. This position is essential in building a scalable and sustainable marketing technology setting.

Key Responsibilities:



• Shape technical vision and roadmap for marketing automation • Design journey-based marketing programs and automation solutions • Optimize Marketo/Salesforce integration and data integrity • Manage lead scoring models to improve pipeline performance • Mentor Marketing Operations team on best practices

Requirements: • 8+ years administering Adobe Marketo Engage in B2B environments • Expertise in lifecycle marketing strategies and lead scoring frameworks • Proven experience with Salesforce and MarTech integrations • Strong analytical skills and communication abilities • Adobe Marketo Engage Certified Expert certification preferred

Utilize your marketing automation expertise to drive impactful engagement strategies at PointClickCare. #J-18808-Ljbffr

📌 Marketing Automation Architect at PointClickCare (Winnipeg)
🏢 PointClickCare
📍 Winnipeg