Join Dermalogica as a CRM Lifecycle Expert, focusing on data-driven customer journey strategies. Drive engaging DTC campaigns while enhancing B2B client retention.

This strategic role empowers you to lead the execution of Email, SMS, and Push communications tailored to our DTC audience. You’ll develop impactful lifecycle initiatives aimed at improving customer retention and reactivation while also applying best practices to B2B efforts. Your insights will guide advanced segmentation and personalization to amplify customer experiences.

Key Responsibilities: • Own DTC customer lifecycle and retention initiatives • Drive strategic Email, SMS, and Push engagement • Develop advanced customer segments based on behavior • Own testing framework for engagement improvements • Analyze CRM performance and optimize strategies

Requirements: • 5-7 years in CRM and retention marketing • Proficient with Klaviyo, Shopify, and GA4 • Expertise in analytics and customer segmentation • Demonstrated success in improving customer metrics • B2B CRM experience is a plus

Bring your analytical acumen to Dermalogica, blending data insights with marketing excellence. #J-18808-Ljbffr

📌 CRM Lifecycle Expert at Dermalogica (Winnipeg)
🏢 Dermalogica Canada
📍 Winnipeg