Lead media strategies at McDonald's Canada as a Senior Manager, focusing on cutting-edge approaches to reach Canadian consumers effectively. This senior role requires exceptional media expertise.

As the Senior Manager of Media Strategy, you will guide the media vision for McDonald's Canada, ensuring that all media efforts support business growth and enhance brand loyalty. Your role is to collaborate deeply with cross-functional teams and agencies, utilizing your expertise in media planning and measurement to drive high-impact results. The successful candidate will bring fresh perspectives and challenge the status quo in media investment.

Key Responsibilities:
• Shape media strategy to optimize investment across channels
• Assess performance and adjust strategies for effectiveness




• Improve media planning through robust audience insights
• Lead agency collaboration for enhanced performance
• Develop governance for consistent media practices

Requirements:
• 8-10 years of media strategy and planning experience
• Comprehensive knowledge of the Canadian media landscape
• Strong analytical, communication, and negotiations skills
• Capability to influence senior stakeholders constructively
• Experience with data-driven optimization tactics

Shape the future of McDonald's Canada’s media presence, ensuring impactful connections with consumers and measurable success.
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📌 Senior Manager of Media Strategy at McDonald's (Ontario)
🏢 McDonald's
📍 Ontario