Elevate your career as a Senior Product Marketing Manager at AppDirect. Lead product marketing efforts with a focus on strategy and implementation of customer-focused initiatives.

You will be the primary owner of the product marketing strategy for a Business Unit, defining go-to-market plans, tracking performance, and influencing product development through competitive insights. This position requires you to have a solid background in B2B SaaS marketing, solid analytical skills, and a proactive attitude to drive projects without close supervision. Collaborating with various teams, you will present findings and strategies to leadership effectively.

Key Responsibilities:
• Develop comprehensive go-to-market plans for product launches




• Track success metrics aligned with revenue targets
• Collaborate on product roadmap using market insights
• Create customer advocacy and expansion-stage initiatives
• Handle analyst relations and briefings

Requirements:
• Minimum of 3-5 years in product marketing
• Proven background in competitive analysis
• Knowledge of analyst relations
• Experience with customer marketing programs
• Excellent written and verbal communication skills

Shape the future of AppDirect’s product marketing landscape with your expertise.
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📌 Senior Product Marketing Manager Role (Ontario)
🏢 Firstbase
📍 Ontario