Join as a Senior Marketing GTM Analytics Manager in Canada, where strategic analytics meet B2B technology growth. Leverage data to uncover market opportunities and drive performance.
This role involves leading analytics initiatives to support marketing and several operational teams. You will analyze customer, campaign, and product data to identify growth opportunities while enhancing pipeline performance. Take charge of critical analyses related to funnel metrics and return on investment as you collaborate across departments.
Key Responsibilities:
• Conduct comprehensive analyses for account-based marketing
• Optimize marketing strategies through data insights
• Partner with teams to build scalable reporting solutions
• Analyze funnel performance and define strategies
• Inform marketing planning with data-driven recommendations
Requirements:
• Proven experience in a marketing analytics management role
• Knowledge of B2B technology landscapes
• Ability to synthesize complex data into actionable insights
• Expertise in cross-functional collaboration
• Comfort in working independently with high autonomy
Contribute to the evolution of marketing performance measurement for solid business impact.
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