Drive impactful marketing analytics with Toptal as a Senior Marketing Business Analyst.

Your role will bridge data analysis and strategic marketing decisions to enhance channel effectiveness and business growth. Toptal's Business Analytics Center of Excellence seeks a Senior Marketing Business Analyst with expertise in SEM, SEO, and Generative AI. This remote position requires leveraging data to build models, assess marketing performance, and make actionable recommendations.

Collaborate with marketing teams to measure outcomes and optimize processes while navigating competing priorities across the organization. Key Responsibilities:

- Run diagnostic analytics to provide meaningful insights for marketing
- Define metrics ensuring alignment with business objectives




- Monitor and improve SEM, SEO, and AI channel performance
- Map marketing processes to their corresponding data flows
- Collaborate across teams to enhance decision-making Requirements:
- Bachelor’s degree with 5+ years in analytics
- Experience in SEM, SEO, and AI-driven channels
- Advanced SQL skills and proficiency in BI tools
- Proven ability to manage stakeholder expectations
- Capability to translate data insights into business impact Become a strategic advisor in driving marketing success through data at Toptal.

📌 Remote Senior Marketing Business Analyst Role (Canada)
🏢 Toptal
📍 Canada