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VP Customer & Commercial (Food & Beverage Broker) Job Posting Category: Experienced Professionals (1+ years)
Career Level: Executive (SVP, VP)
Industry: Packaged Goods
Job Category: Sales
Years Experience: 10-15 Years
Job Type: Full-time
Number of Positions: 1
Posting Date: August 11, 2026

Job Description Our client, a leading Food & Beverage Sales& Marketing Agency , is looking to hire a VP Customer &Commercial; to join their team on a permanent, full-time basis.
This companyis in Mississauga, ON and operates on a Hybrid Work Model . Please inquire for details.
Reporting tothe Managing Partner, this role will be responsible for leading customer,commercial and client strategy across Canada and the United States whiledriving profitable growth and enhancing client satisfaction. The VP Customer & Commercial will also beresponsible for leading a high-performing customer & commercial team.
Job Responsibilities Serve as a key member ofthe leadership team.
Collaborate with theManaging Partners to establish and execute annual and long-term businessobjectives.
Develop customer andclient strategies that support profitable growth across Canada and theUnitedStates.
Identify new marketopportunities, channels, customers, and growth platforms.
Lead strategic planningprocesses for major customer accounts and client portfolios.
Provide commercialleadership for new brand launches, acquisitions, and market-entry initiatives.
Lead relationships withmajor retailers, distributors, and foodservice customers.
Develop and executecustomer growth strategies across all channels.
Oversee annual customerbusiness planning and joint business planning efforts.
Support major retailernegotiations, line reviews, and strategic initiatives.
Drive distributiongrowth, promotional effectiveness, category expansion, and customerprofitability.
Resolve critical customerissues and ensure service excellence.
Act as relationship ownerfor Company's principal and brand partner portfolio.
Lead annual clientbusiness reviews and strategic planning sessions.




Ensure client objectivesare translated into measurable commercial activities.
Provide clients withongoing business performance reviews and growth recommendations.
Identify opportunities toexpand existing partnerships and service offerings.
Deliver exceptionalclient satisfaction and retention.
Oversee the onboardingand integration of new client partners.
Strategic Leadership Serve as a key member ofthe leadership team.
Collaborate with theManaging Partners to establish and execute annual and long-term businessobjectives.
Develop customer andclient strategies that support profitable growth across Canada and theUnitedStates.
Identify new marketopportunities, channels, customers, and growth platforms.
Lead strategic planningprocesses for major customer accounts and client portfolios.
Provide commercialleadership for new brand launches, acquisitions, and market-entry initiatives.
Commercial Growth & Revenue Management Own customer and clientgrowth strategies across the organization.
Drive revenue, margin,and profitability targets.
Build and monitor annualsales and growth plans.
Identify opportunitiesfor distribution expansion, innovation, and category growth.
Develop strategies to improve customer penetration and market share.
Partner closely withSales, Operations, Finance, and Marketing teams to achieve business objectives.
Customer Experience & Service Excellence Champion acustomer-centric culture.
Establish servicestandards and performance expectations.
Ensure timely resolutionof customer and client concerns.
Improve processes thatenhance customer and client experiences.
Monitor service metricsand implement continuous improvement initiatives.
Lead customersatisfaction and client feedback programs.
Business Intelligence & Insights Utilize customer,category,



and syndicated data to identify growth opportunities.
Leverage NielsenIQ,Circana, Retail Link, Power BI, CRM systems, and customer analytics to drivestrategic decisions.
Monitor competitiveactivity, market trends, and emerging opportunities.
Present recommendationsand strategic insights to clients, customers, and internal leadership teams.
Use analytics to improveforecasting, resource allocation, and commercial performance.
Cross-Functional Leadership Utilize influencingskills to achieve company Sales goals by aligning cross-functional teamsincluding:
Customer Service
Marketing
Finance
Supply Chain & Operations
Insights & Analytics
Recruit, develop, andretain top commercial talent.
Provide leadership andmentorship to Key Account Managers, Client Managers, Customer Servicepersonnel, and commercial support teams.
Establish performanceobjectives and accountability measures.
Foster a culture ofcollaboration, innovation, ownership, and continuous improvement.
Build succession plansand future leadership capabilities within the organization.
Requirements: 10+ years ofprogressive sales leadership experience in food or beverage consumer packagedgoods (CPG) driving growth with national customers.
Experience in thedistributor/ broker industry is a strong asset.
Experience in thenon-alcoholic beverage industry is a solid asset.
Cross-functionalexperience in commercial strategy or client management is a strong asset.
Experience with U.S.market entry and expansion strategies is a strong asset.
Demonstrated successmanaging relationships with U.S. distributors, brokers, importers, or nationalretailers is a strong asset.
Skills: Strongunderstanding of retailer and distributor dynamics across North America.
Experience leadingnational customer relationships and commercial teams.
Understanding ofretailer data platforms, syndicated data, CRM systems, and businessintelligence tools.
P&L; ownership,and demonstrated success in growing revenues, profitability, and customerpartnerships.
Proven ability to manage complex customer or clientrelationships.
Strong strategic planning, analytical, financial,and negotiation skills.

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📌 VP Customer & Commercial (Food & Beverage Broker) (Ontario)
🏢 CPG Connect
📍 Ontario