Elevate your career as a Senior Product Marketing Manager at AppDirect. Lead product marketing efforts with a focus on strategy and implementation of customer-focused initiatives. You will be the primary owner of the product marketing strategy for a Business Unit, defining go-to-market plans, tracking performance, and influencing product development through competitive insights.

This position requires you to have a solid background in B2B SaaS marketing, robust analytical skills, and a proactive attitude to drive projects without close supervision. Collaborating with various teams, you will present findings and strategies to leadership effectively. Key Responsibilities:

- Develop comprehensive go-to-market plans for product launches




- Track success metrics aligned with revenue targets
- Collaborate on product roadmap using market insights
- Create customer advocacy and expansion-stage initiatives
- Handle analyst relations and briefings Requirements:
- Minimum of 3-5 years in product marketing
- Proven background in competitive analysis
- Knowledge of analyst relations
- Experience with customer marketing programs
- Excellent written and verbal communication skills Shape the future of AppDirect’s product marketing landscape with your expertise.

📌 Senior Product Marketing Manager Role (Toronto)
🏢 Firstbase
📍 Toronto