Company Description

Pathseekers is a content-first marketing agency for local service businesses—restaurants, wellness brands, event venues, decor companies, and hospitality. We build real growth through authentic social media and strategic content that actually converts. We don't do vanity metrics. We're scrappy, fast-moving, and obsessed with what works.

Role Description

This is a part-time, remote role for a hands-on content creator who shoots, edits, and posts short-form video that grows TikTok and Instagram accounts. You'll work with restaurant and local service business clients—and Pathseekers' own channels.

Your job is straightforward: create content that moves the needle, spot trends and execute them fast, respond to your audience, watch the metrics, and kill what doesn't work. You'll collaborate with strategists and clients, but the execution is yours. Ship fast. Measure everything.



Iterate relentlessly.

Qualifications

- You've grown TikTok and Instagram accounts—you understand the algorithm, what converts, and can post trend-ready content within 24 hours.
- Video shooting and editing skills.
- Restaurant or local service business marketing experience; deep GTA market knowledge is a huge plus.
- You optimize based on real metrics (followers, saves, reach, traffic) and kill underperforming content without hesitation.
- Independent, self-directed, deadline-driven, and collaborative with clients and internal teams.
- Portfolio showing actual TikTok and Instagram growth (yours or client accounts).
- Nice-to-have: 1–2 years in content creation or restaurant/hospitality marketing

📌 Social Media and Content Creation (Toronto)
🏢 PathSeekers
📍 Toronto