We are building and commercializing advanced technologies across biotechnology, scientific instruments, laboratory automation, software and manufacturing.

We are looking for an energetic, ambitious and highly persistent Business Development Associate to help us find customers, start conversations and create new revenue opportunities.

This is not a passive marketing or account-management position. You will spend much of your day researching prospective customers, making cold calls, sending personalized emails, following up persistently and booking meetings.

You do not need extensive sales experience. We are looking for someone with initiative, resilience, strong communication skills and the desire to become exceptional at business development.

The successful candidate will initially focus on outbound sales execution. As you learn our technologies and demonstrate results, you will help develop target markets, sales campaigns, partnerships and the broader business-development strategy. The goal is for this person to grow into our Business Development Lead.

What You Will DoOutbound Sales

- Identify prospective customers across government, laboratories, universities, biotechnology, environmental monitoring, food production and industrial markets
- Make high-volume outbound calls to prospective customers
- Write and send thoughtful, personalized cold emails and LinkedIn messages
- Follow up consistently until an opportunity is qualified or closed
- Book discovery calls, demonstrations and meetings for company leadership
- Re-engage old leads, conference contacts and dormant opportunities
- Maintain accurate records of every interaction and next step in the CRM

Lead Generation and Research
- Build targeted lists of companies, laboratories, researchers and decision-makers
- Identify the correct technical, operational and purchasing contacts within each organization
- Research new applications and markets for our technologies
- Monitor grants, tenders,



procurement opportunities and industry developments
- Attend conferences and events to introduce the company and develop relationships

Sales Support
- Learn enough about our technical products to explain their value clearly
- Prepare introductory materials, quotations and follow-up packages
- Coordinate demonstrations, samples, pilot projects and customer meetings
- Work with scientists and engineers to translate technical capabilities into clear customer advantages
- Collect customer feedback and communicate market needs to the product team

Growth and Strategy As you demonstrate results, you will increasingly:
- Design outbound campaigns for specific products and customer segments
- Test different messages, markets and sales approaches
- Analyze conversion rates and improve the sales process
- Recommend which customer segments and partnerships we should prioritize
- Help build sales playbooks, CRM processes and pipeline forecasts
- Train and eventually manage additional outbound sales representatives
- Develop into the company’s Business Development Lead

What We Are Looking For
- Extremely proactive, energetic and comfortable taking initiative
- Willing to make cold calls and speak with unfamiliar people every day
- Persistent without becoming discouraged by rejection
- Competitive and motivated by measurable results
- Able to write concise, professional and persuasive emails
- Curious enough to learn technical products and scientific applications
- Organized and disciplined with follow-ups
- Comfortable working in a fast-moving entrepreneurial environment
- Able to receive direct feedback,



adjust quickly and keep executing
- Interested in building a sales function, not simply occupying a sales position

A degree or diploma in business, science, engineering, communications or a related field is helpful but not required. Recent graduates with exceptional drive are encouraged to apply.

Performance Measures

Success in this role will be measured through:
- Outbound calls and personalized emails completed
- New qualified conversations generated
- Discovery meetings and demonstrations booked
- Follow-up speed and consistency
- Pipeline value created
- Pilot projects and commercial opportunities advanced
- Revenue influenced or closed
- Improvements made to our outbound sales process

Career Path This position is designed to develop into:

Business Development Associate → Senior Business Development Associate → Business Development Lead → Director of Business Development

Advancement will be based on demonstrated results, ownership and the ability to turn outbound activity into qualified pipeline and revenue.

Why Join Us?

- Work directly with the CEO and technical leadership
- Learn how advanced technologies are commercialized
- Gain exposure to multiple products, industries and international markets
- Help build the company’s outbound sales engine from the ground up
- Take on responsibility quickly when you demonstrate results
- Create a genuine path toward leading business-development strategy and a future sales team

How to Apply Please submit your resume along with a brief cover letter describing your business development experience, major accomplishments, and why you're interested in helping grow a rapidly expanding biotechnology company.

If you're energized by building relationships, creating opportunities, and bringing innovative technology to market, we'd love to hear from you.

Pay: $45,000.00-$50,000.00 per year

Work Location: In person

📌 Business Development Associate – Outbound Sales & Growth (Oakville)
🏢 Wren Labs
📍 Oakville