BigSteelBox, Canada's most diversified shipping container company, is looking for a Director of Marketing to lead our marketing function from our Support Office in Kelowna.

In this role, you'll shape BigSteelBox's national marketing strategy, spanning brand, advertising, digital marketing, customer acquisition, and market intelligence, while leading a talented team and partnering closely with Sales, Operations, Finance, IS/IT, and our Senior Leadership Team. You'll balance big-picture strategy with the realities of a national business: strengthening our brand, optimizing marketing investment, improving the digital path to purchase, and preparing the organization for the impact of AI.

This is a chance to help define how BigSteelBox connects with customers today and in the future, backed by a culture that values people, collaboration, and continuous improvement. We're proud to be a Excellent Place to Work® Certified company, a reflection of how we support our people every day.

WHAT’S IN IT FOR YOU?

- Chance to lead the marketing function for a growing, national Canadian company
- A strategic leadership role with direct influence on brand, customer acquisition, revenue growth, and business performance
- The opportunity to shape BigSteelBox’s evolving digital customer journey and marketing capabilities
- The opportunity to lead the organization’s response to emerging technologies and AI and identify practical opportunities to improve marketing effectiveness, customer experience, and productivity
- A collaborative environment where you will work directly with leaders across Sales, Operations, Finance, IS/IT, and Field Operations
- The opportunity to build team capability, improve marketing processes, and create a high-performing marketing function
- The ability to make a measurable impact on the organization’s growth and long-term success

EXPERIENCE AND QUALIFICATIONS WE ARE LOOKING FOR:

- Education: Bachelor’s degree or diploma in Marketing, Business, Communications, or a related field; equivalent combination of education and experience may be considered.
- Experience: 7+ years of progressive marketing experience, including a minimum of 3 years in a marketing leadership or management role.
- Proven experience developing and implementing marketing strategies that support business growth, customer acquisition, and revenue objectives.
- Experience leading integrated marketing programs across digital, traditional, and emerging channels.
- Demonstrated experience developing and managing brand strategy, positioning, messaging, and customer acquisition initiatives.
- Experience leading, developing, and coaching a marketing team, including setting priorities, establishing performance expectations, and improving processes and workflows.
- Experience developing and managing marketing budgets, evaluating marketing investments, and using performance data to guide resource allocation and decision-making.
- Experience managing relationships with external agencies, vendors, technology partners,



and other marketing service providers.
- Strong understanding of digital customer journeys, lead generation, conversion optimization, and the evolving digital path to purchase.
- Demonstrated ability to use marketing analytics, reporting, and market intelligence to identify opportunities, measure performance, and make informed business decisions.
- Experience evaluating and implementing new marketing technologies and digital tools, with an understanding of the opportunities and challenges presented by AI.
- Excellent written and verbal communication skills, with the ability to present recommendations, influence decisions, and collaborate effectively with senior leaders and cross-functional teams.
- Strong planning, organizational, decision-making, and problem-solving skills, with the ability to manage multiple priorities in a fast-paced environment.
- Demonstrated ability to balance long-term strategic planning with hands-on execution and measurable results.

PRIMARY RESPONSIBILITIES:

- Develop and implement an integrated marketing strategy aligned with BigSteelBox’s strategic plan, growth priorities, brand position, and revenue goals
- Lead national advertising strategy across digital, traditional, and emerging channels, ensuring marketing investments support awareness, demand generation, and business growth
- Steward and evolve BigSteelBox’s brand identity, positioning, value proposition, messaging, and visual standards
- Lead national campaign development from concept through launch, ensuring solid creative direction, clear messaging, target alignment, and quality execution
- Build and manage the annual marketing budget, monitoring spend, forecasts, investment performance, and return on marketing investment
- Establish marketing performance frameworks, KPIs, scorecards, and reporting to provide leadership with meaningful and actionable insights
- Lead and develop the Marketing team by establishing clear goals, priorities, expectations, workflows, and performance standards
- Foster a culture of accountability, collaboration, continuous improvement, and strong stakeholder service within the Marketing function
- Oversee key vendor, agency, and technology relationships to ensure service quality, value, and alignment with business needs
- Lead the organization’s public relations approach and oversee external communications, significant business communications, and reputational issues
- Define the strategic direction for BigSteelBox’s digital path to purchase, identifying opportunities to improve customer journeys, lead capture, conversion, and the overall online experience




- Develop and maintain a roadmap for future digital marketing capabilities, including the technology, processes, and skills required as the function evolves
- Lead the Marketing function’s response to AI by monitoring its impact on customer search, discovery, advertising, content, decision-making, and digital purchasing behaviour
- Identify opportunities to responsibly leverage AI to improve marketing effectiveness, personalization, content development, customer insights, productivity, and the digital customer experience
- Anticipate disruption to existing digital channels and recommend changes to ensure BigSteelBox remains visible, relevant, competitive, and accessible to customers
- Lead the development, launch, and ongoing optimization of marketing-supported products and services in partnership with Sales, Finance, and Operations
- Balance national marketing consistency with regional market realities to ensure strategies are practical, relevant, and executable across the organization
- Continuously identify opportunities to improve marketing efficiency, effectiveness, and business impact

REQUIRED SKILLS/CORE COMPETENCIES:

- Accountability – Takes ownership and responsibility for results and commitments.
- Strategic Thinking – Connects marketing strategy, customer needs, and business objectives to establish clear priorities and direction.
- Analytical Thinking – Uses data, market intelligence, and performance insights to guide decisions and identify opportunities.
- Leadership – Builds team capability, provides clarity, and creates an environment where people can perform and grow.
- Adaptability – Responds effectively to changing market conditions, customer expectations, technology, and business priorities.
- Communication – Communicates clearly and effectively with employees, leaders, partners, and external audiences.
- Decision Making – Makes informed, timely decisions based on business needs, available information, and expected outcomes.
- Relationship Building – Builds strong, productive relationships across departments and with external partners.
- Planning and Organizing – Establishes priorities, manages resources effectively, and ensures strategic initiatives move forward.
- Problem Solving – Identifies challenges, evaluates options, and implements practical solutions.
- Results Orientation – Focuses on measurable outcomes, business value, and continuous improvement.
- Innovation – Demonstrates curiosity and initiative in identifying new approaches, technologies, and opportunities.
- Service Orientation – Understands and responds to the needs of internal and external stakeholders.
- Teamwork – Works collaboratively across functions to achieve shared business objectives.

HOW TO APPLY

No phone calls please. We thank all applicants in advance; however, only those selected for an interview will be contacted. For more information, visit www.bigsteelbox.com/careers.

📌 Director of Marketing (Kelowna)
🏢 BigSteelBox
📍 Kelowna