Head of Commercial Capability & Growth

Salary: Competitive

Car allowance: Included

Location: Flexible, with regular travel across WCF businesses and locations

Shape the opportunities that will drive WCF’s future growth

WCF is looking for an experienced and commercially curious leader to join us in a newly created role of Head of Commercial Capability & Growth.

WCF is a diverse, part employee-owned group of businesses operating across different sectors, markets and customer groups. We have ambitious plans for the future and see significant opportunities to create further value through deeper customer understanding, strong commercial insight and greater collaboration across the Group.

Reporting directly to the CEO and working closely with the COO, Executive Team and divisional leadership teams, you will help us identify, evaluate and unlock opportunities for sustainable, profitable growth.

This is a broad and influential role for someone who can combine strategic thinking with practical commercial application. You will bring fresh thinking, challenge assumptions constructively, and help our leaders turn insight and opportunity into action.

The role

You will strengthen WCF’s commercial capability by:

- identifying and evaluating opportunities for profitable organic growth
- improving how customer, market and commercial insight informs decisions
- helping our businesses strengthen customer acquisition, retention and customer lifetime value
- supporting the development of stronger customer propositions
- identifying cross-selling and collaboration opportunities across WCF
- exploring adjacent markets,



partnerships and new revenue opportunities
- strengthening digital and eCommerce capability
- assessing how technology, automation and AI can improve commercial outcomes
- supporting commercially robust business cases and investment decisions
- helping maximise the commercial value created through acquisitions

This role is not about imposing a central approach on a diverse group of businesses. Success will depend on building trusted relationships, understanding different markets and business models, and influencing leaders through insight, credibility and constructive challenge.

About you

You will bring significant commercial leadership experience gained within retail, eCommerce, multi-channel or another customer-focused environment.

You will have

- a strong track record of accelerating profitable organic growth
- experience identifying and bringing new products, services or customer solutions to market
- expertise in customer insight, CRM, commercial analytics and market intelligence
- experience using customer and commercial data to influence strategic decisions
- strong commercial and financial judgement, including investment appraisal and assessment of return on investment
- experience operating across a complex,



diverse or multi-site organisation
- strong influencing, stakeholder management and negotiation skills
- the credibility to present recommendations and business cases at Executive or Board level
- experience leading strategic projects and organisational change

Experience across both B2B and B2C markets, digital commerce, acquisitive businesses, commercial transformation or the practical application of AI and automation would be particularly valuable. You will be curious, entrepreneurial and chance-focused, while bringing the evidence and commercial discipline needed to distinguish a good idea from a genuinely worthwhile investment.

Why join WCF?

You will have

- broad influence across a diverse portfolio of businesses
- the opportunity to make a visible contribution to WCF’s future
- autonomy to explore ideas and challenge established thinking
- exposure to different sectors, customers and commercial models
- the chance to join a part employee-owned business focused on long-term, sustainable success

As a part employee-owned business, you can share in our success through various share schemes. We offer 33 days holiday per annum (including bank holidays), access to our life insurance and pension schemes, as well as access to employee discount programs, assistance programs, and exclusive WCF perks (from discounted pet food to glamping holidays).

Interested? If you combine commercial curiosity with sound judgement and enjoy turning insight into practical action, we would be delighted to hear from you!

📌 Head of Commercial Capability & Growth (Brampton)
🏢 WCF
📍 Brampton