Manager, Social Media (13-Month Fixed-Term Contract)

Location: Montreal

Employment Type: Full time

Location Type: Hybrid

Department: Marketing

Contract Duration: 13-month fixed-term contract

Role Overview

You’ll maintain and evolve Lightspeed's global social media strategy and presence, working closely with a talented social media team and cross-functional partners across the business. You’ll ensure a cohesive brand presence across global and regional channels, guide the team's priorities and development, and turn social insights into opportunities to strengthen our brand and connect with audiences across markets. Reporting to the Senior Director, Communications, you’ll play a key role in shaping Lightspeed’s social media presence across markets.

Key Responsibilities

- Social media strategy & evolution: Maintain and evolve Lightspeed's global social media strategy, ensuring alignment with business and marketing objectives. Optimise channel strategies and content pillars, and identify opportunities to strengthen our social presence and audience engagement.

- Team leadership & development: Manage and support a team consisting of a Social Media Specialist, Community Management Specialist and Social Media Intern. Set priorities, provide guidance and mentorship, and ensure transparent ownership across social media initiatives.

- Social media content production: Manage our social media production agency and collaborate with in-house Design and Motion teams to develop social-first content and case studies. Provide strategic direction, feedback and approvals throughout production.

- Cross-functional partnership: Act as a strategic social media partner to Brand, PR, Product Marketing, Integrated Marketing, Events and other teams. Integrate social media into broader campaigns and initiatives from planning through execution.

- Global & regional alignment: Partner with North America,



EMEA and APAC teams to ensure a cohesive global social presence while accounting for regional and local market nuances. Support consistency with global strategy, brand guidelines, messaging and best practices.

- Campaign management: Support the planning, briefing, management and measurement of brand and social media campaigns. Provide strategic feedback on concepts and production plans to ensure content supports broader campaign objectives.

- Lightspeed Québec: Manage Lightspeed Québec's social presence, ensuring local strategy and content align with the broader brand while reflecting the Québec market and audience. Collaborate with local stakeholders to identify relevant stories, campaigns and opportunities.

- Workflow & operations: Oversee key social media workflows, including content calendar planning, briefing, approvals, asset delivery and publishing. Identify opportunities to improve processes and ways of working.

Required Qualifications

- 6+ years of experience in social media management, ideally within an established brand
- Experience in people management
- Experience developing and managing social media strategies

- Experience working with creative partners and agencies to develop and deliver social-first content and campaigns
- Comfort using social media performance data to identify insights and inform content and strategy
- Familiarity with social media management, listening, and analytics tools

- Fluency in spoken and written English and French
- Located in Montreal
- Fluency in English as a working language (required for this global company position)

Preferred Qualifications

- Experience in the technology or SaaS industry, particularly in e-commerce or point-of-sale solutions
- Experience working across global and regional social media programs, balancing brand consistency with local market needs

- Experience with advanced social media advertising strategies and budget management
- Experience implementing AI tools into workflows to increase efficiency

📌 Manager, Social Media (Montreal)
🏢 Gofractional
📍 Montreal