Development of promotional medical content for pharmaceutical and healthcare communications

Creation of content for HCP and patient audiences across digital and traditional channels

Development of copy for websites, eDetailing, email campaigns, social media, brochures, videos and sales materials

Translation of complex clinical and scientific information into clear, engaging and audience-specific messaging

Support of omnichannel campaigns and digital customer journeys

Collaboration with Brand Marketing, Medical Affairs, Sales, Creative, UX and Digital teams

Ensuring scientific accuracy and compliance with pharmaceutical and regulatory requirements

Collaboration with Medical, Legal & Regulatory teams throughout review and approval processes

Development of promotional content in line with PAAB requirements, including appropriate claims and scientific references

Continuous review and optimization of content based on new evidence, guidelines and performance insights

Qualifications

10+ years of experience in Medical Copywriting,



Healthcare Communications or Pharmaceutical Marketing

Extensive experience with promotional medical content for HCP and patient audiences

Strong hands-on experience with PAAB and in-depth knowledge of PAAB requirements

Experience with MLR review and approval processes

Strong understanding of clinical research, scientific literature and evidence-based communication

Experience with omnichannel and digital pharmaceutical campaigns

Knowledge of SEO, UX writing and digital content formats

Experience with Veeva, Salesforce, CMS or similar platforms is an advantage

Experience in the Canadian pharmaceutical market; US/EU market experience is a plus

Strong communication, stakeholder management and organizational skills

Start : ASAP

Duration : TBD

Workload : 40 hours / week

Location : Ontario, Canada (Hybrid, with regular in office presence)

📌 Senior Medical Copywriter (M/F/D) (Winnipeg)
🏢 K-Recruiting Life Sciences
📍 Winnipeg