Join Optro as a Senior Manager in Marketing Analytics and shape data-driven marketing strategies. This remote position engages advanced analytics to track and optimize campaign performance.
As a key player in Optro's marketing operations, you will take full ownership of performance measurement and drive analytical insights to support cross-functional teams. With your deep experience in marketing analytics, you will transform complex datasets into actionable recommendations for investment and strategic direction within a rapidly growing organization.
Key Responsibilities:
- Manage comprehensive marketing performance analytics
- Develop and enhance attribution models
- Introduce AI tools for data insights
- Collaborate with teams for pipeline forecasting
- Create executive reports translating complex data
Requirements:
- 7+ years in analytics or related field
- Hands-on SQL proficiency and data validation
- Deep understanding of B2B performance metrics
- Experience using AI for business analysis
- Solid ability to communicate with executives
Utilize your analytical skills at Optro to elevate marketing effectiveness and contribute to substantial growth in a dynamic setting.