Drive product marketing initiatives as a Product Marketing Lead with AppDirect. Own go-to-market strategies, competitive analysis, and customer advocacy programs for business growth.
In this role, you will define and execute the comprehensive marketing strategy for a Business Unit at AppDirect. With 3-5 years in product marketing within a B2B SaaS context, you will be responsible for competitive intelligence, win/loss analysis, and developing customer programs. You will work autonomously while collaborating with cross-functional teams to ensure alignment on priorities and effectiveness of launches.
Key Responsibilities:
• Own go-to-market strategy for product launches
• Define success metrics and track performance




• Partner with Product Management on roadmap shaping
• Build customer marketing strategies focused on advocacy
• Manage analyst relations and positioning activities
Requirements:
• 3-5 years of product marketing experience
• Expertise in competitive analysis and market research
• Familiarity with analyst relations processes
• Experience in customer marketing and advocacy
• Robust communication skills for cross-team presentations
Lead AppDirect's product marketing efforts and directly influence the Business Unit's success.
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📌 Product Marketing Lead at AppDirect (Toronto)
🏢 Firstbase
📍 Toronto