We are open to hiring this position at either the Specialist or Senior Specialist level, depending on your experience and qualifications.

Who You Are

You’re a marketer who thinks like a technologist: equally comfortable understanding how a campaign should engage an audience and figuring out how the systems, data, automation, and workflows behind it actually work. You enjoy getting hands-on in a CRM, building campaigns and automations, troubleshooting problems, improving data quality, and finding smarter ways to make marketing operations scale. You’re analytical and technically curious, but you understand the strategy and creative thinking behind great marketing.

If you love the intersection of marketing, technology, data, and process, this is the kind of role where you can make a real impact.

Highlights of What You’ll Do

Reporting to the Marketing & Growth Operations Manager and working closely with the Database & CRM Manager, you’ll help power the systems and processes behind WPIC’s marketing and growth activities. A typical day will involve:

Own CRM operations

- Administer and optimize HubSpot across workflows, properties, segmentation, lead scoring, and ongoing platform maintenance.

Build and run outbound campaigns:
- Configure, launch, monitor, and optimize sophisticated outbound campaigns and sequences, including segmentation, personalization, timing, sender configuration, testing, and QA.

Build smarter automation:
- Create and maintain marketing workflows and operational automations that reduce manual work, improve consistency, and support scale.

Connect systems and data:
- Support integrations and data flows across CRM, outbound, data enrichment/validation, and other marketing technologies, troubleshooting issues and identifying opportunities for improvement.

Keep our data healthy:
- Manage CRM data quality through validation, segmentation, deduplication, enrichment, database hygiene, governance, and effective data structures.

Own the tools behind the work:
- Help administer our Marketing & Growth technology stack, support the rollout of new capabilities, and become a trusted resource when platform or campaign issues arise.

Make processes better:
- Identify inefficiencies, repetitive work, and operational pain points and turn them into practical improvements through better processes, systems, and automation in collaboration with the broader Marketing & Growth team.

Keep us moving forward:
- Stay current on CRM, marketing automation, outbound technology, data management, and emerging capabilities, bringing forward ideas that can improve how we work.

What You’ll Bring Along

Must-Haves:

- 2-3 years of experience in Marketing Operations, Revenue Operations, CRM administration,



Marketing Automation, or a related field.
- Strong hands-on HubSpot experience, including workflows, properties, segmentation, automation, lead scoring, user administration, and CRM data management.
- Experience working with outbound sales or marketing platforms, including campaign sequencing, configuration, testing, and optimization.
- Experience with marketing technology such as email sequencing, data enrichment, email/data validation, lead intelligence, or related platforms.
- Strong understanding of CRM architecture, database hygiene, segmentation, data governance, and marketing data flows.
- Hands-on experience building marketing workflows and automation.
- Strong analytical skills and the ability to work confidently with data, diagnose problems, and recognize patterns.
- Strong technical aptitude and the ability to independently troubleshoot platform, workflow, campaign, and data issues.
- An understanding of how different platforms, integrations, data sources, and business processes interact within a broader marketing technology ecosystem.
- A process-oriented mindset and a natural instinct to ask: “How could we make this work better?”
- Strong attention to detail, organization, follow-through, and accountability.
- The ability to communicate effectively across Marketing, Sales, and technical stakeholders.
- Comfort working independently in a fast-moving environment where systems and processes continue to evolve.

Nice-to-Haves:
- Inbound marketing and campaign operations, including lead capture, nurture journeys, lifecycle marketing, conversion optimization, or inbound lead management is a strong asset.
- Marketing attribution, funnel analysis, or campaign performance reporting is preferred.
- Working with APIs, integrations, webhooks, or more sophisticated marketing technology ecosystems is an asset.
- Experience supporting the implementation or rollout of current marketing technology is an asset.
- Experience in consulting, professional services, technology, e-commerce, retail, or an agency environment is an asset.

What We’ll Give You

Salary

- $70,000-$78,000 per year, commensurate with experience

Benefits

- Extended health, dental, and life insurance

We are always looking for top talent. If your skills and professional experiences vary slightly from those listed in this job posting,



the scope of work and salary may be amended to reflect your personal qualifications.

Where You’ll Work

This is a hybrid position, working on-site at our office in Gastown 3 or more days per week.

Why Join WPIC?

WPIC Marketing + Technologies is one of the world’s leading APAC market expansion firms, helping global brands grow across China, Japan, South Korea, and Southeast Asia. This year, WPIC was recognized as one of Canada's Best Managed Companies by Deloitte, reflecting our commitment to strong leadership, innovation, operational excellence, and sustained growth.

As a member of our Marketing & Growth team, you'll join a collaborative and forward-thinking group where great ideas are encouraged, and there’s real opportunity to influence how we work. You’ll have the space to take ownership, solve interesting problems, introduce better ways of working, and collaborate with a team that is actively investing in its capabilities and preparing for its next stage of growth.

This is an exceptional opportunity for someone who enjoys both the technical and creative sides of marketing, and wants more than simply executing within established systems. You’ll work closely with your teammates, bringing your own expertise in marketing technology, campaign operations, and automation to a highly complementary team. Together, you’ll combine different strengths and perspectives to solve problems, improve how we work, and build smarter, more scalable marketing capabilities for the future.

Who We Are

WPIC Marketing + Technologies drives revenue for global brands in China, Japan, Korea, and SEA through data, analytics, e-commerce solutions, warehousing and logistics, and essential support services. With more than 300 employees in offices across 11 cities, WPIC is the world’s leading APAC e-commerce and technology consultancy. Our team provides end-to-end market entry and growth solutions for global brands looking to succeed in APAC.

With nearly 20 years of on-the-ground experience, WPIC has successfully deployed over 650 organizations in the APAC region.

WPIC values the diversity of the people we hire and serve. We strive to foster a workplace in which individual differences are recognized, appreciated, respected, and responded to in ways that fully develop and utilize each person’s unique talents and strengths.

Accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process.

A human being reviews all applications and decides who moves forward. We use AI in our video interviews to summarize notes and transcripts. Trained staff review recordings before any hiring decision is made.

📌 CRM & Marketing Operations Specialist (Vancouver)
🏢 WPIC Marketing + Technologies
📍 Vancouver