Contribute to and execute a standardized measurement framework across advertising products and platforms, ensuring consistency in how performance is measured across full-funnel KPIs (awareness, engagement, conversion)
Define and establish experimentation standards (e.g., A/B testing, geo-testing, incrementality) and develop repeatable testing playbooks to enable scaled adoption
Design and execute complex or high-priority experiments where standardized frameworks do not yet exist
Develop scalable measurement solutions such as campaign reporting, attribution frameworks, and audience insights that can be consistently applied across clients
Partner with Product and Data teams to operationalize and productize measurement capabilities into repeatable, commercial offerings
Act as a trusted advisor to Sales and clients by translating measurement outputs into clear, actionable insights
Lead complex or high-impact analyses to support client needs and inform future scalable measurement approaches
Analyze campaign performance to identify drivers of success, inefficiencies, and optimization opportunities
Develop benchmarks and best practices that can be scaled across verticals and products
Partner cross-functionally with Sales, Marketing, Product, and Ad Tech teams to drive adoption of measurement standards and frameworks
Train and enable internal stakeholders to independently apply standardized measurement approaches
Ensure data quality, consistency, and accuracy across measurement and reporting systems




Define and enforce taxonomy, data standards, and governance practices to support scalable and reliable measurement outputs
Requirements Bachelor’s degree in analytics, marketing, economics, statistics, or a related field
3–5 years of experience in media measurement, marketing analytics, or advertising strategy
Understanding of full-funnel media measurement (brand through performance)
Experience designing and executing experiments (e.g., A/B testing, geo testing, incrementality frameworks)
Robust data fluency, including experience working with large datasets and tools such as SQL, Excel, or business intelligence platforms
Ability to translate complex analytical outputs into transparent business insights and narratives
Experience managing stakeholders across Sales, Product, Marketing, and client groups
Ability to work independently and influence senior stakeholders
Solid understanding of industry trends, measurement methodologies, and evolving privacy considerations
Certifications in Google Analytics, marketing analytics platforms, or experimentation methodologies (preferred)
Core Competencies Demonstrates expertise in media measurement and marketing analytics, with a strong focus on full-funnel KPIs and experimentation methodologies. Capable of translating complex data insights into actionable strategies while ensuring data quality and consistency across measurement frameworks.

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📌 Measurement Analyst – Revenue (Ontario)
🏢 Jobtailor
📍 Ontario