Develop and execute employer branding strategies to attract high-quality candidates across key talent segments
Define and refine the Employee Value Proposition using data, research, and employee insights
Manage and evolve CBC/Radio-Canada’s employer brand guidelines, including voice, tone, visual identity, diversity, and reconciliation commitments
Collaborate with hiring managers, communications, subject matter experts, and recruiting teams to identify needs and competitive advantages
Partner with Marketing to align employer-brand messaging with the overall brand identity
Develop content including social media posts, videos, blogs, and employee stories
Manage and optimize the organization’s presence on employer review sites such as Glassdoor and LinkedIn
Design recruitment marketing campaigns, including job ads, email campaigns, and careers-page content
Develop, implement, and manage the Talent Acquisition social media strategy across Instagram, LinkedIn, X, Facebook, and TikTok
Establish KPIs and analyze campaign performance and candidate-engagement metrics
Provide insights and recommendations
Ensure a consistent and positive candidate experience across all touchpoints
Monitor industry trends and competitor employer-branding strategies
Build a differentiated employer brand that strengthens the organization’s ability to attract and engage top talent
Requirements Bachelor’s degree in Marketing, Communications, Human Resources, or a related field
5 years of experience in employer branding, recruitment marketing, or digital marketing
Fluency in English and French, both spoken and written
Strong content creation and storytelling skills
Excellent knowledge of social media platforms, best practices, and analytics tools
Solid understanding of SEO, keyword research,



and web traffic metrics
Experience with writing, graphic design, and video production
Proficiency in tools such as Canva and Adobe Creative Suite is a plus
Strong communication, writing, and interpersonal skills
Creative mindset with an eye for design and aesthetics
Familiarity with applicant tracking systems and recruitment tools
Understanding of equity, diversity, and inclusion initiatives in recruiting
Creativity and innovation
Strategic and critical thinking
Project management and organizational skills
Ability to influence stakeholders
Candidates may be subject to skills and knowledge testing
Candidates advancing in the recruitment process must complete a mandatory criminal record check; other background checks may apply
Core Competencies Demonstrates expertise in developing and executing employer branding strategies, leveraging data and insights to enhance the Employee Value Proposition. Proficient in content creation across various platforms, with a strong focus on social media strategy and analytics to optimize candidate engagement.
Highest-signal resume keywords Employer Branding
Recruitment Marketing
Content Creation
Social Media Strategy
Fluency in English and French
ATS Optimization Keywords Hard Skills Employer Branding
Recruitment Marketing
Content Creation
SEO
Project Management
Data Analysis
Graphic Design
Video Production
Digital Marketing
KPI Development
Soft Skills Robust Communication
Interpersonal Skills
Creativity
Strategic Thinking
Ability to Influence
Industry Keywords Employee Value Proposition
Diversity and Inclusion
Candidate Experience
Employer Review Sites
Talent Acquisition
Tools & Technologies Canva
Adobe Creative Suite
Social Media Platforms
Analytics Tools
Applicant Tracking Systems

#J-18808-Ljbffr

📌 Bilingual Senior Specialist, Strategic Talent Acquisition Brand (Quebec City)
🏢 Jobtailor
📍 Quebec City