Who Are You? You are a highly analytical, systems-minded expert who thrives on building the technical engines that drive marketing success. You enjoy diving deep into complex infrastructure, connecting Marketing Automation Platforms with CRMs, and ensuring flawless data flow through bulletproof automation logic. For you, there is nothing more satisfying than turning intricate technical requirements into scalable, high-performing architectures, from executing end-to-end lifecycle email campaigns to constructing high-converting landing pages, dynamic content blocks, and webforms. You are also a natural communicator who bridges the gap between complex systems and real-world business outcomes. You enjoy serving as the go-to technical partner for clients, translating system builds into clear, actionable strategies. If you take pride in technical precision, thrive on troubleshooting challenges, and love empowering clients through robust, integrated technical solutions and personalized user experiences, you’ll fit right in with our team. What's the Role? As a Senior Marketing Automation Strategist, you serve as the technical engine for our client accounts. Your day-to-day involves designing the infrastructure that connects Marketing Automation Platforms to CRMs and managing end-to-end lifecycle campaign strategies, including complex email workflows. You will build integration logic, ensure flawless data flow across all touchpoints, and troubleshoot technical bottlenecks ranging from API failures to sync errors. You will collaborate with our lifecycle teams to execute multi-channel campaigns, acting as the technical subject matter expert who translates complex business goals into scalable architectures. Success is defined by your ability to maintain 100% execution accuracy, from audit-ready builds to high-performing email and lifecycle campaigns, all while providing clear, expert guidance to our clients to ensure their systems drive consistent, reliable results.



This is a maternity leave coverage contract with an initial term of 14 months and the possibility of extending up to 20 months. Depending on client demand, sales performance, and the needs of the business, there may also be an opportunity for the position to transition into a full-time, permanent role at the end of the contract. Duties & Responsibilities Client Technical Architecture & Integrations (60%) Platform & CRM Administration: Manage, configure, and optimize client Marketing Automation Platforms (HubSpot, ActiveDEMAND, FURTHER, etc.) and industry CRMs (Aline, WelcomeHome, Yardi, Salesforce). Integrations & Data Schema: Design and maintain custom integrations, webhooks, API connections (via Zapier/Make), custom field mappings, and database sync rules across client tech stacks. Lead Operations & Logic: Build, test, and optimize complex client lead-routing workflows, multi-touch lead scoring models, SLA notification triggers, and lifecycle stage rules. Data Integrity & Compliance: Oversee client contact database health, field normalization, deduplication protocols, and compliance standards (HIPAA, privacy/consent frameworks). Technical Asset Infrastructure: Construct scalable client email/landing page modular templates, dynamic content blocks, pop-up engine logic, and tracking pixels. Lifecycle & Email Management: Oversee the technical execution of multi-channel lifecycle campaigns, including dynamic email workflows, automation logic, and list segmentation to support client marketing goals. Construction of landing pages, dynamic content blocks, and webforms: Develop and deploy high-converting web assets and dynamic components to enhance lead capture and personalized user experiences. Customer-Facing Expertise & Technical QA (25%) Client Technical SME: Serve as the dedicated technical expert on client strategy calls, translating complex system setups and data flows into explicit business outcomes for stakeholders. Quality Assurance: Review and audit technical builds, complex branching logic, and campaign configurations completed by team members before client deployment to guarantee 100% execution accuracy. Technical Escalations: Act as the primary point of escalation for client

📌 Senior Marketing Automation Strategist (Calgary)
🏢 POD Marketing
📍 Calgary