Lead public sector marketing initiatives as an Industry Marketing Manager at Softchoice, focusing on Defence, Healthcare, and Education. This role involves crafting strategies that meet organizational goals while engaging key stakeholders effectively.

In this agile position, you will own the vertical narrative and develop comprehensive marketing programs tailored to senior public sector decision-makers. Your collaboration with various teams will guide the execution of campaigns, ensuring alignment with strategic goals and partner commitments. Adaptability and a strategic mindset are crucial for enhancing market presence.

Key Responsibilities:
• Create marketing plans aligned with procurement timelines
• Design audience personas and buying journey frameworks




• Own the strategic content calendar with various teams
• Present MDF business cases and partner commitments
• Oversee budget management and program performance reporting

Requirements:
• Bachelor’s degree or equivalent relevant experience
• 5+ years in B2B marketing, especially in the public sector
• Expertise in translating technical capabilities for non-technical stakeholders
• Knowledge of demand generation mechanics required
• Salesforce experience preferred

Bring your marketing leadership to Softchoice and drive transformative initiatives in the public sector.
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📌 Hybrid Industry Marketing Manager Role (Quebec City)
🏢 Softchoice
📍 Quebec City