Shape marketing direction for the Life and Health Insurance sector at Desjardins Group. Drive initiatives that enhance client journey and market growth aligning with business strategies.

As the Director of Marketing Strategy for the Life and Health Insurance Executive Division, you will collaborate with the Vice-President to refine the marketing vision and oversee its execution. Your role aims to harmonize member and client expectations with business strategies, ensuring optimal market relevance. Drawing from your extensive experience, you will advise leaders, develop sector-focused marketing initiatives, and effectively coordinate execution across teams.

Key Responsibilities:
• Define sector-driven marketing strategies and initiatives
• Integrate client needs into marketing offers and tools




• Enhance marketing consistency across business goals
• Mobilize teams for strategic transformation
• Leverage data insights for decision-making

Requirements:
• Graduate studies in marketing or related fields
• At least a decade in strategic marketing experiences
• Solid background in life and health insurance
• Proven capability in leading complex projects
• Proficient in French and English

Utilize your strategic mindset and marketing leadership at Desjardins to influence growth within the Life and Health Insurance Division.
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📌 Marketing Strategy Director for Life Insurance (Quebec City)
🏢 Desjardins
📍 Quebec City