Join FanDuel Canada as a Senior Manager focusing on brand and content strategy for Sportsbook. Harness consumer insights to create campaigns that resonate and foster brand loyalty.
In this pivotal role, you will collaborate with diverse teams to define the brand's positioning and execute high-impact marketing strategies. Your leadership will be critical in managing external relationships, driving creative innovation, and enhancing content strategies that engage sports enthusiasts at all levels.
Key Responsibilities:
• Develop creative brand campaigns for Sportsbook audiences
• Build and manage strategic media partnerships
• Drive innovation in content creation using AI tools
• Evaluate consumer trends for cutting-edge marketing strategies
• Lead a high-performing Brand & Content team
Requirements:
• 6+ years in integrated marketing or brand management
• Experience managing teams and agencies
• Robust skills in media relationship management
• Proven success in brand activation strategies
• Understanding of sports content and community engagement
Bring your passion for sports marketing and leadership skills to FanDuel, enhancing our brand presence in Canada.
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