Step into a leadership role as a Strategic Product Marketing Manager at AppDirect. Drive the vision and execution of product marketing strategies for exciting current offerings.
AppDirect is looking for a passionate Product Marketing Manager with 3-5 years of experience in B2B SaaS. You will take full ownership of product positioning and go-to-market strategies while collaborating closely with cross-functional teams. Your insights will influence product development and pricing, ensuring alignment with market needs and customer advocacy.
Key Responsibilities:
• Lead full go-to-market strategies for product launches • Define success metrics aligned with revenue targets • Partner with product management for roadmap shaping • Execute customer advocacy and marketing programs • Oversee analyst relations and firm briefings
Requirements: • 3–5 years of B2B SaaS product marketing experience • Proven ability in competitive analysis and market intelligence • Excellent written and verbal communication skills • Independent worker across multiple initiatives • Familiarity with product-led growth is a bonus
Join AppDirect and make an impact by shaping product marketing strategies that resonate in the market. #J-18808-Ljbffr