Compensation: CAD $110,000 – $125,000 annually, depending on experience, skills and location.

FishAngler is a global consumer technology platform built for anglers. Our mission is to help people explore, catch, and connect through innovative technology, AI-powered features, interactive fishing maps, and one of the world's largest digital fishing communities.

As we continue to expand across North America, Europe, Australia and other international markets, we're looking for a Senior Performance Marketing Specialist to accelerate mobile user acquisition, subscription growth, and long-term customer engagement across global markets.

What You'll Do

As a Senior Performance Marketing Specialist, you'll own the planning, execution, and optimization of paid acquisition campaigns across our key advertising channels. Your work will directly contribute to growing our global user base, increasing app installs, and improving subscription performance.

Key Responsibilities

- Plan, launch, and optimize paid campaigns across Meta Ads, TikTok Ads, and Google Ads.
- Develop acquisition strategies that drive high-quality mobile app installs and user growth.
- Manage advertising budgets and continuously optimize campaign performance across multiple international markets.
- Monitor and improve key performance metrics including CPI, CPA, CTR, CPM, ROAS, retention, LTV, and subscription conversion.
- Collaborate with Creative, Product, and Analytics teams to develop high-performing advertising assets and campaigns.
- Conduct audience research, creative testing, and performance analysis to identify new growth opportunities.
- Track campaign performance using mobile attribution and analytics platforms, providing actionable insights and recommendations.
- Stay up to date with industry trends, platform updates, and best practices in mobile performance marketing.

Qualifications

- 4+ years of hands-on experience in Paid Media, Performance Marketing, or Mobile User Acquisition.
- Solid expertise in at least two of the following advertising platforms: Meta Ads, TikTok Ads and Google Ads.




- Proven experience managing monthly advertising budgets of CAD $100,000+ with a strong track record of delivering measurable business results.
- Previous experience in a performance marketing agency or a high-growth B2C technology company is highly preferred.
- Strong understanding of mobile attribution, conversion tracking, campaign optimization, and performance analytics.
- Hands-on experience with AppsFlyer, GA4, Firebase Analytics, or other mobile attribution and analytics platforms.
- Excellent analytical and problem-solving skills.
- Professional working proficiency in English (written and spoken).
- Comfortable working independently in a fully remote and collaborative environment.

Nice to Have

- Experience marketing consumer mobile apps with subscription or freemium business models.
- Experience scaling campaigns across North American, European, and Australian markets.
- Knowledge of App Store Optimization (ASO) and mobile growth strategies.
- Passion for outdoor recreation, sports, or community-driven digital products.

Why Join FishAngler?

- Work on a product that combines AI, mapping, social networking, and mobile technology.
- Own impactful campaigns with the opportunity to influence user growth at a global scale.
- Join a fast-growing consumer technology company trusted by millions of anglers around the world.
- Collaborate with a talented international team in a fully remote environment.
- Opportunities for professional growth and career development.

FishAngler is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

When applying, please share the most impactful performance marketing campaign you've personally led, including the objective, monthly budget, advertising platforms, and measurable business results.

FishAngler does not use automated/AI tools to screen, assess, or select candidates for this role

📌 Senior Performance Marketing Specialist (Canada)
🏢 FishAngler
📍 Canada