# Marketing Designer, WebReview the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.Apply for this job View companyRole snapshotHiring nowRemote from: CanadaSalary: UndisclosedDepartment: Web, UI & UX DesignEmployment: Full TimeExperience: Senior**13 Sep 2026**Published**180**Listing views**16**Application actions**13 Oct 2026**Apply beforeOpportunity details## About this role.AI SummaryPolicyMe is seeking a marketing-focused web designer to create, improve, and publish polished conversion-oriented pages for its insurance website. The role centers on Figma, Webflow/CMS workflows, responsive visual design, design-system components, and thorough pre- and post-launch QA. This designer will partner closely with Growth, Content, Design, Engineering, and external development agencies to take work from brief through implementation. It is explicitly a visual marketing-web role rather than a product design, UX research, or front-end engineering position. The position also offers occasional creative work across campaigns, ads, slides, email UI, and other brand assets.## Role DNAA quick view of the complexity, pace, ownership and collaboration implied by the job description.### Job Complexity4/5EasyHard### Pace & Pressure4/5RelaxedFast-paced### Autonomy Level4/5GuidedFull ownership### Communication Load5/5IndependentCollaborative**AI insight**The role requires strong visual craft alongside hands-on CMS publishing, component-system stewardship, responsive QA, and implementation oversight. Success depends on independently balancing concurrent growth requests while communicating precise specifications and feedback to cross-functional partners and agencies.## Salary analysisEstimated compensation compared with the broader US market for similar roles.Estimated job medianHighly competitive**$105,000**US market range**$80k–$115k**0$127k**AI insight**The disclosed target cash compensation midpoint is CAD 105,000 per year, calculated from the CAD 95,000–115,000 range. For comparison, the estimated US market range for a mid-level marketing web designer is USD 80,000–115,000 annually; this market comparison is an estimate and is not the employer's stated compensation.## Core skillsSkills and capabilities most closely associated with this opportunity.Marketing web designFigmaWebflowCMS managementResponsive designDesign systemsVisual QAConversion optimizationHTML/CSS literacyCross-functional collaboration**Sample interview questions**### **Overview of the role:**PolicyMe is building a simpler, more affordable insurance experience for Canadian families. Our website is where customers learn, build trust, and take the next step toward coverage. We’re hiring a Marketing Designer,



Web to raise the visual quality of that experience. You’ll design, improve, and maintain our marketing site built using Webflow; turn Growth briefs into polished, component-led pages; and own quality through launch. Most of your work will be web and CMS-based, with select opportunities to support campaign creative, slides, ads, email UI, and other brand assets.This is not a product-design, UX-research, or front-end developer role. We need a strong visual designer with exceptional judgment in typography, hierarchy, layout, responsive design, and the details that make a page feel considered. You don’t need to be a Webflow expert on day one: CMS fluency, good technical judgment, and an appetite to learn matter more.### What you’ll be doing:### **Design and ship great marketing web experiences*** Turn Growth and Content briefs into polished Figma designs for landing pages, product pages, editorial hubs, and campaigns.* Build clear, conversion-aware, accessible, and responsive layouts using our design system and existing components.* Design new components when needed, extending our design system in a cohesive, reusable way.* Improve the marketing site’s everyday surfaces, including navigation, templates, content modules, and EN/FR experiences (French language is not required) with the same care as major launches.* Bring a point of view to how PolicyMe shows up visually. As a startup, you’ll have meaningful input into the evolution of our web and marketing design identity, in partnership with Growth and Design leadership.### **Own CMS quality and publishing*** Learn and use our CMS and Webflow environment to build, update, and publish pages.* Own pre- and post-launch quality: responsive checks, visual QA, content and link validation, localization review, and clear resolution of inconsistencies.* Maintain and improve reusable Figma and CMS components, templates, and guardrails so the team can ship faster without compromising quality.### **Lead implementation with development agencies*** Create complete handoffs for Webflow/development partners, covering interaction states, edge cases, annotations, and walkthroughs.* Manage design feedback through implementation and ensure launched work matches the intended experience.* Coordinate with Growth, Content, Design, and Engineering to clarify scope, surface dependencies,



and keep projects moving.### **Be involved in Growth’s broader creative work*** Support selected needs across campaign creative, ads, slide templates, email UI, illustrations, and other marketing assets.* Use AI design tools—including Claude Design—to explore quickly, create wireframes and variations, and improve production speed, while applying strong human judgment to every final output.### What we are looking for:**Need to have’s:*** 2–4 years of experience in marketing, web, brand, or related digital design. Exceptional portfolios matter more than an exact number of years.* A portfolio made up of highly polished marketing websites or landing pages, plus evidence of breadth across formats such as campaign work, motion, illustration, presentations, ads, or email.* Excellent Figma skills and a sharp eye for typography, spacing, composition, hierarchy, image selection, and responsive behaviour.* Experience in a CMS or no-code/low-code site builder. Webflow experience is welcome, not required.* The ability to work within and thoughtfully extend an existing component system—not simply make one-off pages.* A meticulous, reliable approach to quality and a willingness to own both high-visibility launches and routine CMS/site-maintenance work.* Explicit communication: you can write useful specs, give developers actionable feedback, and work effectively with non-design partners.* Comfort juggling concurrent requests, making practical trade-offs, and using AI tools to increase speed without lowering the craft bar.**Nice to have’s:*** Webflow experience, including CMS collections, global components, slots and variables, responsive page building, or publishing workflows.* Basic HTML/CSS literacy.* Experience briefing, reviewing, or QAing agency or freelance developer work.* Experience in a high-trust, regulated, consumer-facing, or content-heavy business.* Familiarity with accessibility, localization, SEO-aware content templates, or conversion-oriented web design.### Why join us:* Generous PTO – 20 vacation days* A comprehensive benefits plan with premiums paid in full by PolicyMe* Investment in your professional development, including an L&D; budget, AI tooling budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential* An extremely high performing, low-ego, remote-first team that is truly disrupting an old industry* Option to work from home or our Toronto-based office (bonus: we cover the costs to bring all our employees in-person twice a year for experiential socials!)* Access to stock options based on performance* **Compensation:** The total target cash compensation for this role is **$95,000–$115,000 CAD**, based on experience. We’ll walk through the details together during the interview.
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📌 Marketing Designer, Web (Ontario)
🏢 DaParrot
📍 Ontario