First things first: you need to be good at creating social content.

If you can shoot and edit a great Reel, understand what makes people stop scrolling, and aren’t afraid to get in front of the camera — keep reading.

We’re looking for someone creative, social, organized and willing to jump into just about anything.

See a cool recent vehicle?

Make a Reel. Customer picking up their first Toyota?

Grab a photo. Staff doing something hilarious?

There’s probably content there. Big community event this weekend?

You’re helping make it happen. Reception needs a hand?

Jump in.

This is a little bit marketing, a little bit admin, a lot of people — and definitely

not a sit-at-your-desk-all-day job.

WHAT YOU’LL DO

Create Reels, TikToks, photos and other social content

Come up with ideas without waiting to be told what to post

Shoot, edit and occasionally be the person on camera

Get our staff involved and comfortable creating content

Help make Lethbridge Toyota a fun, welcoming place for our customers

and our team

Help coordinate dealership promotions and community events

Work with local vendors on event needs, signage, promotional materials, swag and giveaways

Get pricing and help organize the details that make events and promotions happen

Work with our marketing consultant on campaigns, email marketing, website content and advertising

Help with reception, phones and greeting customers

Handle some basic administrative processing and dealership support —

we’ll train you on this

Help with supplies and other day-to-day dealership needs

Be one of those people who sees something that needs doing and

gets it done





THE SCHEDULE Full-time | Monday–Friday | 9:00 AM–6:00 PM

Most days will be roughly

60% content, marketing & culture / 40% reception, admin & dealership support.

You’ll generally spend the first part of the day focused on content and marketing, with

regular reception coverage toward the end of the day, including 5:00–6:00 PM.

The exact mix will change depending on what’s happening. Some days an event, campaign or great content opportunity takes priority. Other days, the team needs more support.

The expectation is flexibility — not watching the clock to see which “part” of your job you’re doing.

There may also be

approximately one Saturday per month

for dealership or community events.

YOU MIGHT BE OUR PERSON IF...

You actually know how to

create content — not just use social media

You know your way around Instagram, TikTok, CapCut, Canva, Instagram Edits or similar tools

You’re comfortable behind

and

in front of a camera

You notice trends and think about how we could use them

You bring ideas

You like people

You’re organized enough to turn ideas into actual work

You’re willing to jump in when something needs to get done

You don’t necessarily need a marketing degree or a fancy resume.

Talent, creativity, personality and initiative matter more to us.

THIS CAN GROW You’ll get real-world experience with social media, video, advertising, email marketing, events, branding and a significant dealership marketing budget.

We want someone who can start by making great content and grow into someone who has a real say in what the

Lethbridge Toyota brand looks, sounds and feels like.

Hiring Managers- Logan Machacek, Assistant GM, Jennifer Lange, Controller

#J-18808-Ljbffr

📌 SOCIAL MEDIA & CONTENT COORDINATOR (Winnipeg)
🏢 Lethbridge Toyota
📍 Winnipeg