Company Description

PathSeekers is a marketing consulting and digital marketing company that helps businesses grow through effective, innovative strategies and campaigns. The team of experienced professionals partners with clients across diverse industries, focusing on measurable, results-driven marketing solutions. PathSeekers takes a personalized approach, learning each client’s business, audience, and goals to design tailored strategies that address specific challenges and opportunities.

Services span market research, brand positioning, messaging, social media, email, and content marketing, all aimed at driving growth and increasing revenue. The company is committed to excellence, integrity, and client success, striving to consistently exceed expectations.

Role Description

This is a part time, remote role for a Social Media Content Creator.

The Social Media Content

Creator will plan, create, and publish engaging content across social platforms such as Instagram, Facebook, LinkedIn, TikTok, and X, aligned with client brand guidelines and campaign objectives. Daily tasks include drafting posts and captions, designing basic visual assets or coordinating with designers, scheduling content, and monitoring engagement and performance metrics. The role involves researching trends,



audience behaviors, and competitor activity to inform content ideas, as well as collaborating with marketing strategists to support broader digital campaigns.

The Social Media Content

Creator will also respond to comments and messages where appropriate, optimize content based on analytics, and maintain a consistent, brand-appropriate voice.

Qualifications

- Create and ship content that drives real growth on TikTok and Instagram for clients and Pathseekers—you understand the algorithms, spot trends fast, and execute within 24 hours without waiting for approvals.
- Restaurant and local service business expertise with deep GTA market knowledge; proven ability to grow accounts for hospitality brands.
- Video shooting and posting skills; track real metrics and iterate based on what actually works.
- 0–1 years in social media content creation, agency work, or restaurant marketing; portfolio showing TikTok and Instagram growth.
- Independent, remote-capable, and comfortable working with clients and internal teams on trend-driven strategy execution.
- Preferred: Marketing, Communications, Media Studies coursework, or equivalent hands-on content creation experience.

📌 Social Media Content Creator (Canada)
🏢 PathSeekers
📍 Canada