Elevate customer engagement as a Senior CRM Manager at Groupe Dynamite Inc. in Montréal. Oversee CRM strategies across email, SMS, and app, driving personalized shopping experiences.In this pivotal role, you will lead the Customer Retention team, setting the vision and roadmap for CRM initiatives. Collaborate closely with stakeholders to enhance engagement and lifetime value through data-driven insights and strategic budgets. The role requires a strong people management focus and a commitment to innovation in a rapidly growing setting.Key Responsibilities:- Develop multi-year CRM strategy for key digital channels- Manage and optimize CRM budget for maximum ROI- Implement A/B testing programs for innovation- Collaborate with cross-functional teams to align priorities- Monitor CRM performance and analyze data for insightsRequirements:- Bachelor's degree in Marketing or Business required- 8+ years of digital CRM experience- 4+ years of direct people management- Proficiency in using enterprise CRM platforms- Bilingual in French and English requiredLead transformative CRM initiatives to redefine customer experiences at Groupe Dynamite.#J-18808-Ljbffr