Location

This is a hybrid contract role with in-office work required two days per week at one of our SafetyCo locations. The role also requires travel to other SafetyCo locations across Ontario approximately twice per month.

Project Overview

At SafetyCoLabs, we're building the future of workplace learning and rethinking how businesses discover, evaluate, and buy the solutions they need. Learn more about SafetyCoLabs https://safetycolabs.ca/

As a Growth Marketing Manager, you'll build the digital growth engine that helps SafetyCo generate demand, acquire customers, improve conversion, and scale. You'll own the systems, channels, technology, data, and experimentation that drive measurable marketing growth.

Marketing is changing. AI isn't replacing marketers. It's replacing repetitive work. The marketers who will thrive over the next decade won't be the ones creating the most campaigns. They'll be the ones building the smartest systems.

At SafetyCo, we believe marketing is becoming a blend of creativity, technology, data, automation and experimentation. We already have someone responsible for telling our story. Now we're looking for someone to build the engine that helps more people hear it. Someone who gets excited about data. Automation. AI. SEO. Paid advertising. Conversion optimization. Systems.

If you've ever found yourself saying "There has to be a better way to do this”, keep reading.

Why This Role Exists

This isn't a traditional marketing position. You're not inheriting a mature growth engine. You're helping build one. You'll work alongside our Brand Marketing Manager, who focuses on brand, creative, content and storytelling. You'll own everything related to measurable digital growth.

Your mission is simple: Build a predictable, scalable customer acquisition engine that leverages data, AI, automation and continuous experimentation to help SafetyCo grow.

You'll have significant influence over:

- How we generate leads

- How we convert website visitors

- How we measure marketing success

- How we leverage AI across the business

- How we automate repetitive work

- How we improve customer acquisition over time

If you enjoy solving difficult problems and building things from the ground up, you'll love this role.

What Success Looks Like

Success won't be measured by how many meetings you attend. It'll be measured by momentum.

Within your first three months, we'd love to see you:

- Learn our business, customers and services

- Understand our existing marketing systems

- Identify our biggest growth opportunities

- Launch your first optimization experiments

- Implement at least one meaningful AI workflow

- Improve visibility into marketing performance through dashboards and reporting

- Present a roadmap for where SafetyCo's growth engine should go next

Requirements

Core Responsibilities

What You'll Build

- A digital marketing engine that consistently generates qualified leads

- A website that is continuously improving through testing and optimization

- An AI-enabled marketing team that automates repetitive work and spends more time creating value

- Executive dashboards that provide real-time visibility into marketing performance

- Marketing systems that scale as SafetyCo continues to grow

- A culture of experimentation where decisions are driven by data, not opinions

The Problems You'll Solve

- Why is this landing page converting at 2.9% instead of 4%?

- How do we reduce our customer acquisition cost?

- Can AI automate this workflow?





- How do we improve lead quality?

- Can we eliminate manual work?

- How do we get found more often on Google?

- How do we improve our visibility in AI-powered search?

- Why are visitors leaving our website?

- What happens if we test this?

- How can we build a better system instead of another process?

What You'll Own

Digital Growth Strategy

- Develop and execute SafetyCo's digital growth strategy

- Identify opportunities to improve customer acquisition and marketing performance

- Prioritize initiatives based on business impact

Performance Marketing

- Own our paid advertising strategy across Google, LinkedIn, Meta and other digital channels.

- Continuously improve:

- Cost per Lead

- Cost per Acquisition

- Return on Ad Spend

- Qualified Lead Volume

- Search Engine Optimization (SEO)

Technical and Content SEO Strategy.

- Continuously improve:

- Organic rankings

- Technical SEO

- Schema

- Internal linking

- Local SEO

- AI Search visibility

- SERP performance

- Conversion Rate Optimization (CRO)

Website Performance

- Continuously Improve:

- Design and execute A/B tests

- Landing pages

- Registration flows

- Forms

- Calls-to-action

- Checkout experience

Artificial Intelligence

- Help SafetyCo become an AI-first marketing organization

- Identify opportunities to automate work

- Experiment with emerging AI tools

- Build workflows that save time while improving quality

- Bring new ideas to the business before anyone asks

Marketing Technology.

- Own the technology behind our growth engine.

- Including platforms such as: Zoho, Google Analytics, Google Tag Manager, Microsoft Clarity, WordPress, Google Data Studio, CRM integrations, APIs, Automation platforms, Analytics & Reporting

Measure what matters. Help our leadership team understand: what's working, what's not and where to invest next.

What You Bring

Required:

- 2–5+ years of experience in go-to-market Operations or Automation

- Strong understanding of sales and marketing processes

- You know how to learn, connect technology to business strategy, and build solutions that create measurable value.

- Experience working with CRM platforms and GTM technologies

- Strong analytical and problem-solving skills

- Excellent organizational and communication abilities

- Ability to manage multiple projects simultaneously

Preferred:

- Bonus Points: While not required, we'd be especially excited if you've experimented with tools like: Clay

- N8n, Lovable, Cursor, Bolt, Replit, Make, Zapier, ChatGPT, Claude, Gemini and Perplexity

- Experience with AI-powered workflow development

- Experience using APIs and automation platforms

- Familiarity with tools such as HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, and enrichment providers

- Experience with no-code/low-code automation tools

- Basic SQL, JavaScript, or Python knowledge is an asset

- Experience in B2B SaaS or service-based businesses

We'd Love to Meet Someone Who Has Experience With:

- Growth Marketing

- Performance Marketing

- Google Ads

- SEO

- CRO





- Marketing Analytics

- Marketing Automation

- CRM Platforms

- Landing Page Optimization

- A/B Testing

- Attribution

- AI-enabled workflows

You don't need experience with every platform. We're looking for someone who gets excited when a new technology launches and can't wait to figure out how to use it.

Our Hiring Process

We care less about polished interview answers and more about how you think.

During the process, you'll work through a real business problem and a short practical exercise. We'll look at how you approach ambiguity, ask questions, think about customers and revenue, design experiments, and use technology to solve meaningful problems.

We're looking for curiosity, creativity, commercial thinking, and a genuine passion for building.

The Kind of Person Who Thrives Here

- You naturally think in systems instead of tasks

- You enjoy solving difficult problems

- You measure outcomes instead of activity

- You challenge assumptions respectfully

- You love learning new technology

- You experiment before you're asked

- You see repetitive work and immediately wonder how to automate it

- You enjoy turning data into decisions

- You care more about business results than marketing jargon

- You believe there is almost always a better way

Benefits

Health & Wellness

- We take care of our people, because you can’t look after others if you’re not looked after too.

- Comprehensive health, dental, and vision benefits

- Access to mental health resources and wellness programs that support your well-being

- Employee Assistance Program (EAP) for confidential personal and professional support when you need it

Work-Life Balance

- We believe great work happens when people actually have time to live their lives too.

- Two weeks of vacation to start, with more as you grow with us

- Paid sick days and personal time when you need it

- No regular overtime, your evenings are yours

- A full company shutdown between Christmas and New Year’s (yes, we all take the break)

Perks & Extras

- The little things matter too.

- Employee discounts on select products and services

- Team events, social activities, and recognition moments that actually feel fun (not forced)

- The chance to do meaningful work that genuinely improves workplace safety in communities

Company Culture

- This is a place where people matter.

- A collaborative, inclusive, and supportive team workplace

- Business casual dress

- A real commitment to learning, development, and helping people grow

- A workplace where ideas are welcomed, voices are heard, and contributions actually make a difference

About SafetyCo

SafetyCo is Canada’s leading integrated workplace safety partner, bringing together specialized safety companies, expert teams, and industry-leading services into one coordinated model, where we’re actively changing how workplace safety is done.

We help take the complexity out of workplace safety by making it simpler and more connected. Instead of juggling multiple providers, clients get one integrated partner for training, consulting, compliance, emergency response, occupational health, and risk management. The result is less chaos, stronger compliance, and safer workplaces that actually run better. And we do this all alongside a team of great people who genuinely enjoy what they do.

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This Employment Ontario initiative is funded in part by the Government of Canada and the Government of Ontario.

📌 Growth Marketing Manager (Canada)
🏢 SafetyCo
📍 Canada