About the job
Assistant Growth Strategist (Brand, Email & Paid Media)
Growth Collective is hiring a Growth Strategist! Join a rapid-growing team of eComm marketers and take ownership of an exciting portfolio of DTC brands.
Who we are: Growth Collective is a full-service agency catering to small-medium sized DTC eComm brands. We are currently a team of 15, offering services such as Ad Buying, Email Management and Creative Development. Our agency is ~4 years old and currently manages ~$2M/month in ad budget across our clientele.
What we are looking for: We're looking for a strategist who can own a portfolio of DTC brands end-to-end — paid media, email/retention, and overall growth strategy. This is not a single-channel role. You will be the primary strategic point of contact for a book of 6-8 brands, responsible for their growth from strategy through execution, and trusted to make the call without waiting on management.
The right person has 2+ years of DTC growth experience (agency or in-house), is fluent across Meta, Google, and Klaviyo, and thinks in unit economics — blended MER, CAC, contribution margin — not vanity ROAS.
Key Responsibilities:
Strategy & Account Ownership
- Own the growth strategy for each brand in your portfolio: positioning, offer, funnel structure, and budget allocation across channels.
- Serve as the senior point of contact for founders — run strategy calls, monthly reviews, and quarterly planning.
- Set and hit account-level KPIs (ROAS/CPA/MER), and diagnose accounts when performance breaks down.
Paid Media
- Build and direct full-funnel Meta & Google campaigns [Cold/Warm/Hot], or oversee a buyer executing them.
- A/B test audiences, creative, and placements; manage monthly client budgets ranging from $15K–$250K.
Email & Retention
- Direct Klaviyo strategy — flows, campaign calendars, segmentation, and retention that compounds.
- Brief and review email creative with our design team.
Creative Direction
- Direct the creative team on angles, formats, and briefs; ensure assets ship on time and on-brand.
Hard Skills:
- 40% Strategy & Media Buying: full-funnel Meta + Google, budgeting, optimization, copywriting, and hitting ROAS/CPA/MER targets.
- 30% Email & Retention direction in Klaviyo.
- 30% Client communication & creative direction.
Soft Skills:
- Strong, fearless communicator who is comfortable owning founder relationships and explaining performance clearly.
- High sense of self-responsibility — you own your targets and do what you need to meet them, without being micromanaged.
- Sharp judgment: you can look at an account, find the issues, and know how to fix them.
Relevant Experience:
- 2+ years of DTC growth experience, agency-side or in-house at a real brand.
- Proven across Meta and Google Ads; managed budgets of $15,000–$250,000 on a monthly basis.
- Hands-on or directing experience with Klaviyo email/retention.
- Experience managing or directing a team, in-person or remotely.
- Fluent English and strong client communication.
Commitment and Compensation: Full-time at 40 hours per week. Annual Salary ranging from $45,000 - $55,000 CAD depending on experience.
How to Apply: Know someone or think you're perfect for the job? Send your past work and resume to
[email protected]
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📌 Assistant eComm Growth Strategist (Brand, Email & Paid Media) - Canada
🏢 GrowthCollective
📍 Canada