This Brand Manager, Mass Beauty position is reporting to the Vice President, Marketing & Brand Management. This role actively participates in the conceptualization, development and execution of marketing programs and creative strategies to support various assigned brands in Canada. This position oversees all channels of distribution to drive brand growth and achieve objectives.

Management Responsibilities: Plan and execute successful marketing plans and product launches, according to timelines, COG objectives and sales targets Review and react to planogram performance to maximize sales and limit risk for multiple retailers Analyze feedback and performance of promotional programs in order to maximize Sales potential Work closely with Manager, Space Planning to optimize multiple planograms by retailer and ensure brand objectives are met by retailer planogram segmenting, implementation of fixturing and visual focuses in conjunction with brand partners and external suppliers Respond to opportunities & threats in the marketing environment in a timely fashion Influence brand strategies by Identifying new product, pricing and packaging trends along with competitive risks to brand partner(s) Manage multiple project priorities and timelines to ensure launches are kept on track Leverage Industry data to identify strategies for growth and risk Work closely with regulatory and legal teams to ensure compliance of product specifications Marketing Responsibilities: Including plans for advertising, instore, sales promotion & sales management and plan, develop and lead marketing initiatives,



strategies and elements for new launches and seasonal promotions monthly for instore execution Recommend innovative marketing initiatives to increase brand growth and market share Preparation of all marketing collateral, brochures, literature, packaging copy, and sales materials Work with Creative department to develop advertising and signage concepts that meet brand guidelines Source suppliers and place purchase orders for specific marketing initiatives Maintain a record of all advertisements, brochures, price lists, magazines, etc. Demonstrate strong fiscal responsibility by effectively administering and monitoring sales budgets and inventory to achieve financial objectives and ensure efficient and optimal use of investments Accurately forecast promotional and saleable inventory to ensure inventory level objectives are met Review and revise product forecasts on a monthly basis to maintain adequate inventory levels and maximizing sales opportunities Maintain inventory levels to avoid out of stocks while maximizing sales opportunities Manage discontinuations in-house in conjunction with inventory management Establish regular communication stream and follow-up with all team/project members Bachelor Degree in Marketing is preferred Minimum 2 years previous work experience preferably in CPG, Cosmetics, Health & Beauty, Skincare, Fragrances, or Qualified Brands Proficient in MS Office and Adobe Suites Ability to prioritize, plan and manage multiple projects Brand Manager, Marketing Manager, Product Manager, Category Manager Artificial Intelligence Disclosure: We do not use artificial intelligence (AI) in our hiring process.

📌 Brand Specialist - Full Time (Oakville)
🏢 ACI Brands
📍 Oakville