Company Overview

Lind Equipment is a leading manufacturer and supplier of portable LED work lighting, portable power, static grounding, and GFCI products. With over 65 years of experience providing reliable equipment for industrial and hazardous locations, our products are trusted on some of the toughest jobsites worldwide.

Through our Jobsite360 service, we also provide complete temporary lighting and power solutions for construction projects, combining code-compliant designs, reliable equipment, and expert support from project planning through completion.

We are committed to empowering our team members to Work Confidently and deliver excellence every day.

Position Summary

Lind Equipment is seeking a confident, motivated, and organized Business Development Representative, Construction to identify and qualify new sales opportunities within the construction industry.

The primary focus of this position is researching active and upcoming construction projects, identifying the contractors and decision-makers involved, and connecting with prospective customers by telephone and email to determine whether there is a genuine sales opportunity for Lind Equipment.

The Business Development Representative will research projects, initiate conversations with prospective customers, ask relevant qualifying questions, and develop opportunities for Lind Equipment's temporary lighting and portable power solutions. Once an opportunity has been qualified, the representative will document the relevant information and coordinate a professional handoff to the appropriate outside salesperson.

As product knowledge and sales capability develop, the representative may also take ownership of selected smaller opportunities from initial contact through quotation, follow-up, and sale, with the opportunity to earn commission on eligible self-managed sales.

This is an excellent opportunity for someone who enjoys talking to people, conducting research, uncovering opportunities, and building relationships. Previous construction or technical sales experience is considered an asset but is not required. Lind Equipment will provide training on our products, customers, markets, CRM, and sales process.

Key Responsibilities

Project Research & Prospecting

- Research active and upcoming construction projects using online resources, industry databases, company websites, permit information, tender notices, and other relevant sources.
- Identify general contractors, electrical contractors, project managers, estimators, superintendents, purchasing contacts, and other key decision-makers associated with potential opportunities.
- Research prospective companies and contacts to determine their potential fit with Lind Equipment's products and services.
- Prioritize projects and accounts that represent strong opportunities for Lind Equipment's temporary lighting and portable power solutions.
- Build and maintain accurate prospect, company, contact, and project information within the CRM.
- Continuously develop the prospect pipeline by identifying new projects, companies, and potential customers.

Outbound Sales & Lead Qualification

- Make professional outbound calls and send personalized emails to prospective customers and project contacts.
- Initiate conversations with individuals and companies that may not have previously expressed interest in Lind Equipment.
- Ask relevant questions to confirm whether projects are active and understand project stage, timing, scope, decision-making process,



and potential temporary lighting or power requirements.
- Identify customer needs and determine whether Lind Equipment's products or Jobsite360 solutions may be appropriate for the project.
- Determine whether opportunities meet Lind Equipment's qualification standards before transferring them to an outside salesperson.
- Communicate Lind Equipment's value proposition clearly and professionally and create interest in a next conversation with the sales team.
- Follow up consistently and professionally with prospective customers who are not yet ready to proceed.
- Develop relationships with prospective customers and contacts to support future sales opportunities.

Sales Team Support & Opportunity Management

- Prepare clear and complete opportunity notes so outside salespeople understand the project, contacts, timing, requirements, conversations to date, and recommended next steps.
- Coordinate qualified lead handoffs to the appropriate outside salesperson.
- Remain available to assist with additional research, contact development, or project information following a lead handoff.
- Work collaboratively with outside salespeople and sales leadership to improve prospect targeting, qualification criteria, messaging, and conversion rates.
- Maintain accurate and timely CRM records for prospecting activity, customer interactions, qualified opportunities, and follow-up commitments.
- Track outbound activity, qualified opportunities, pipeline created, lead acceptance, and progress through the sales process.
- Participate in regular sales meetings, coaching, call reviews, product training, and sales planning sessions.
- Use feedback from the sales team to continually improve prospecting and qualification effectiveness.

Small-Project Sales Development

- As product knowledge and sales capability develop, take ownership of selected smaller sales opportunities from initial prospecting through quotation, follow-up, and close.
- Work with customers to understand their requirements and recommend appropriate Lind Equipment products and solutions.
- Coordinate internally to ensure product selection, pricing, availability, and customer expectations are handled accurately.
- Prepare and follow up on quotations for assigned opportunities.
- Maintain communication with customers throughout the sales process and work toward successfully closing eligible opportunities.
- Earn commission on eligible self-managed sales in accordance with Lind Equipment's applicable incentive plan.
- Recognize when an opportunity should be escalated and transfer larger, more complex, or strategically important projects to the appropriate outside salesperson.

Qualifications & Experience

- Excellent verbal communication skills with a confident and professional telephone manner.
- Strong written communication skills, including the ability to prepare clear, concise, and personalized business emails.
- Comfortable initiating conversations with prospective customers who have not previously expressed interest.
- Strong research, problem-solving, and internet search skills.
- Organized and detail-oriented with the ability to manage multiple prospects, projects,



and follow-up commitments.
- Strong follow-through and accountability for assigned activities and opportunities.
- Comfortable learning technical products and asking practical questions about construction projects and customer requirements.
- Ability to learn and communicate the practical applications and benefits of Lind Equipment's temporary lighting and portable power solutions.
- Proficient with Microsoft Office and comfortable learning CRM, sales-prospecting, and other business systems.
- Previous experience in business development, inside sales, customer service, equipment rental, construction, electrical distribution, industrial products, or a related environment is considered an asset but is not required.
- Previous telephone-based prospecting or outbound sales experience is considered an asset.
- A post-secondary degree or diploma is not required. Relevant experience, communication ability, work ethic, sales aptitude, and coachability will be given equal consideration.

Personal Attributes

- Confident and comfortable initiating conversations with new people.
- Curious and naturally inclined to ask thoughtful follow-up questions.
- Persistent and resilient while remaining professional and respectful.
- Self-motivated and comfortable working toward measurable activity and performance goals.
- Comfortable speaking with a wide range of people, from reception and administrative contacts to estimators, project managers, superintendents, purchasing teams, contractors, and company owners.
- Able to listen carefully and distinguish genuine sales potential from general or polite interest.
- Organized and disciplined in managing follow-ups and maintaining accurate CRM information.
- Coachable and interested in continuously developing sales and product knowledge.
- Accountable for activity, follow-through, data quality, and results.
- Collaborative and committed to creating high-quality opportunities for the wider sales team.
- Positive, professional, and comfortable working in a results-oriented sales environment.

Compensation & Growth

- Base salary of $52,000 to $58,000 per year, based on relevant experience and demonstrated capability.
- Target annual incentive compensation of approximately $10,000 to $15,000, based on qualified opportunity creation, lead quality, pipeline contribution, and other defined performance measures.
- Additional prospect to earn commission on eligible smaller projects managed through to sale after completing the required training and demonstrating appropriate product knowledge and sales capability.
- Product, market, sales-process, and CRM training provided.
- Ongoing sales coaching and professional development.
- Opportunity to take on increasing responsibility as product knowledge and sales capability develop.
- Potential career progression into a full-cycle inside sales or outside sales position as Lind Equipment continues to grow.

Benefits

- Company events
- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Vision care

Ability to Commute/Relocate North York, ON: Reliably commute or plan to relocate before starting work (required).

Work Location: In person

Pay: $52,000.00-$58,000.00 per year

Benefits

- Company events
- Dental care
- Employee assistance program
- Life insurance
- On-site parking
- Vision care
- Wellness program

Application question(s):
- What is the highest level of education you have completed?

Work Location: In person

📌 Business Development Representative, Construction (North York)
🏢 Lind Equipment
📍 North York