Elevate your career with BMO as a Manager of Campaign Strategy & Optimization in Toronto. Oversee targeted, data-driven campaigns aimed at enhancing Everyday Banking objectives within a hybrid work workplace. As a critical link between Product Owners and Campaign Strategy teams, you will translate insights into actionable strategies.
The Manager is expected to exercise deep expertise in campaign design and customer segmentation while driving engagement and optimizing performance across various channels. This role emphasizes strategic thinking and effective execution to align campaigns with business priorities. Key Responsibilities:
- Develop targeted campaigns aligned with business strategies
- Define audience segmentation and targeting rules
- Create multi-channel strategies to enhance engagement
- Monitor and optimize campaign performance metrics
- Foster collaboration across cross-functional teams Requirements:
- 4-7 years in marketing or campaign strategy
- Experience in data-driven optimization practices
- Strong skills in customer analysis and segmentation
- Familiarity with SQL, SAS, or Python is an asset
- Post-secondary degree in relevant fields Drive impactful campaign strategies and enhance customer experience effectively at BMO in this pivotal role.
📌 Campaign Strategy Manager at BMO (Toronto)
🏢 BMO
📍 Toronto