We’re looking for our foundational Creative Director for Studio Pok Pok! If you’re a creative visionary who can turn that vision into YouTube production excellence, we want to meet you! Pok Pok is on a mission to raise the next generation of creative thinkers.

We're the team behind the Apple Design Award-winning Montessori app, Pok Pok, and were named one of TIME's 100 Most Influential Companies of 2025. Our award-winning digital toys and videos empower children to think outside the box, dream big, and explore their creativity in a mindful way. Pok Pok is an equal opportunity employer that is committed to diversity and inclusion.

We want the products we develop to reflect the diversity of the world we live in, and it starts with our own team. We’re building out a core, in-studio YouTube team to run our YouTube channel’s creative and production workflows in-person from our Toronto office. Being a director is very hands-on, so this is an in-person role that requires you to be in our downtown studio 3-5 days per week.

The Creative

Director holds the creative vision for every video: Shaping stories with the YouTube team, directing and performing on set, and giving feedback through to the final edit.

Creative

Vision & Story Own the creative vision and collaborate closely with the brand team to translate Pok Pok’s voice into every video. Own the content strategy - which videos, which stories, which topics - based on channel insights. Set visual direction - mood, staging, framing, pacing - for each shoot.

Hand‑craft current props or assets when a scene calls for them, in keeping with our all‑handmade, no‑AI approach. ~ Post-Production & Publishing Review edited cuts and give feedback to keep story,



pacing and tone on‑brand Take care of packaging: thumbnails, SEO, and uploads. A joyful, playful, hands‑on creative energy - you love making things with your hands. A real feel for children’s storytelling - pacing, tone, what holds (and doesn’t overstimulate) a young viewer - or a strong eagerness to learn it deeply.

A deep understanding of what families are looking for on YouTube. A maker’s instinct: handy with building sets, props and backdrops by hand. Ease sharing the “on set” role with a Producer counterpart - this is a two‑person creative partnership, not a solo show.

Bonus Points If You Have

Background in animation, filmmaking, or children’s media. Illustration, prop‑making, or set‑building experience. Familiarity with Montessori or early‑childhood approaches to play. Comfort with YouTube analytics, SEO, or channel growth.

We love pets, music, travel, video games, kids, cooking, yoga, building robots, going to museums, talking about things we’re watching right now and playing with old toys. We’re a female‑founded company, too! You’ll have the unique opportunity to build, grow and make your mark joining a fast‑growing start‑up early on. ~ Work from our beautiful brick‑and‑beam office in the downtown core within walking distance to the Eaton Centre, St.

Lawrence

Market and Union Station. ~ Flexible hybrid working arrangements. ~3 weeks of paid vacation plus a 2‑week holiday office closure, because life outside of work matters. ~ Competitive compensation including employee stock options and health benefits. ~ We love field trips, playtesting with kids in our community, toy research, science centres and museums.

📌 Creative Director (YouTube) (Toronto)
🏢 Pok Pok
📍 Toronto